Pat McGrath’s viral looks from the Maison Margiela’s haute couture spring/summer 2024 show that went viral on TikTok feed a desire among the platform’s users for escapism and fantasy.
The ‘clean girl’ look dominated TikTok in 2023, but the deceptively high-maintenance style is out in 2024 – as the over-the-top ‘mob wife’ look takes over social media. Fashion insiders explain why.
As 14-year-olds post anti-ageing videos for other Gen Z on TikTok and beauty products continue to mine our insecurities, celebrities like Pamela Anderson offer glimmers of hope.
TikTok users are increasingly sporting looks that do not follow traditional beauty standards – think red vampire fangs, muffin tops on display and alien-like make-up.
Dramatic. Classic. Natural. Gamine. Romantic. In 1987, image consultant David Kibbe created a system to determine the shape of a woman’s body. This system has gone viral on TikTok.
‘Girl dinner’ and ‘latte make-up’ are two of the many trends to have been labelled by TikTok users recently. Experts examine why Gen Z embrace them and how they differ from the trends of past years and decades.
Low-rise jeans are back, and sexier than ever thanks to TikTok and celebrities like Bella Hadid and Blackpink’s Jennie. Kate Moss and Britney Spears among others made low-rise trousers and skirts trendy in the ’90s.
We look at five beauty treatments that can help repair and reverse skin damage caused by too much sun: microneedling, Fraxel laser, cryotherapy, chemical peels and topical solutions.
Forget extreme filters, heavy foundation and contouring – a beauty look reminiscent of the 1990s is making a comeback. Beauty insiders explain where the ‘anti-pretty’ aesthetic is coming from.
Personalised shampoos and conditioners – tailored for a person’s individual needs – promise to bring out the very best in their hair. Is this the future of hair care, or is it just a passing trend?
While retinol is a popular anti-ageing ingredient, it can be harsh on the skin. Plant-based formulas such as bakuchiol, which has anti-inflammatory properties, are seen as alternatives – but are they worth the hype?