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Yum Chinai

Yum China is a fast-food company that operates the KFC, Pizza Hut and Taco Bell restaurant chains in mainland China. It also owns other brands including Little Sheep and Huang Ji Huang, which specialise in hotpot and casual dining, respectively. The company operates more than 14,000 restaurants in around 2,000 cities and towns across China. Yum China was spun off from US fast food giant Yum Brands in 2016.

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  • Yum China plans to open more stores in ‘untapped’ parts of the country where it hopes its low-price strategy will appeal to less affluent customers
  • The fast-food giant has been keeping prices low to draw increasingly cost-conscious consumers to boost traffic and revenue amid a slowing economy
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Chinese restaurant chain operators are grossly underpriced in the stock market, and they are set to expand their dominance as consumption rebounds, analysts say.

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The company is melding more local specialities into its dishes to cater to budget-conscious consumers as it moves to capitalise on China’s economic recovery after the end of Covid-19 restrictions.

Bridgewater Associates, the world’s biggest hedge fund, trimmed most of its Chinese stock holdings to take profit last quarter, after optimism around China’s reopening fuelled a handsome rally.

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Yum China Holdings said its earnings in the three months ended June 30 came to US$83 million, down 54 per cent from the same period last year after stringent pandemic measures barred diners.

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The pandemic was the final straw for the brand, though it had been losing ground for years to the likes of Da Niang Dumpling and Yang’s Dumplings.

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Yum China, one of the country’s largest restaurant operators, is aiming to cut its use of environmentally harmful plastics by almost a third in the next five years by shifting to paper straws and biodegradable packaging.

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She saved the UK’s struggling cosmetics chain Savers, then she maximised profits at KFC China – but how did the millionaire and Fortune 500-listed CEO get where she is today?

The outbreak has accelerated the adoption of food deliveries and takeaway, according to the company, which runs about 10,000 restaurants under brands such as KFC and Pizza Hut on the mainland.

The flop in Yum China’s Hong Kong debut draws a stark contrast with a spate of bumper initial public offerings (IPO) in the city, where stocks gained 50 per cent or more in value when they changed hands for the first time.

The operator of KFC, Pizza Hut and Taco Bell is the latest US-listed Chinese company to seek to broaden its investors in Hong Kong. Brokers see its digital offering as key to the listing's success.

Beyond Burgers will be introduced as a limited-time offering at select KFC, Pizza Hut and Taco Bell locations in mainland China, Yum China Holdings says.

Yum China Holdings, the Shanghai-based operator of Pizza Hut, KFC and Taco Bell restaurants in mainland China, has been forced to temporarily close about a third of its restaurants because of the coronavirus outbreak, it said overnight.

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Yum China Holdings Inc is working with China International Capital Corp and Goldman Sachs on the preparations of a second listing in Hong Kong, fuelling the wave of US-listed Chinese companies returning to a market that is closer to home.

An epidemic of African swine fever has cut China’s hogs by more than a third over the past year, making pork prices surge and forcing customers to migrate to other meat options including chicken.

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