after

applicationIds

count

entityId

opinionAndColumnArticleTypeIds

scmpPlusPaywallTypeIds

sponsorArticleQueueName

superTopicQueueName

topicPageQuery

filter

topic

types

advertZone

sponsor

entityUuid

name

urlAlias

hooksUseDynamicMetaTags

topicContentListTopic

topicTopicPageTopic

topicContentListOpinion

topicHeaderTopic

topicSeoTopic

topicContentListTopicSuperTopicQueueQuery

topicSponsorArticlesQueueQuery

queue

query topicPageQuery(
  $entityId: String!
  $superTopicQueueName: String!
  $sponsorArticleQueueName: String!
  $applicationIds: [String]
  $opinionAndColumnArticleTypeIds: [String]
  $after: String
  $count: Int = 30
  $scmpPlusPaywallTypeIds: [String]
) {
  topic(filter: {entityId: $entityId}) {
    entityId
    types
    advertZone
    sponsor {
      __typename
      id
      name
    }
    entityUuid
    name
    urlAlias
    ...hooksUseDynamicMetaTags
    ...topicContentListTopic_37cYa4
    ...topicTopicPageTopic_37cYa4
    ...topicContentListOpinion_1li8Oi
    ...topicHeaderTopic
    ...topicSeoTopic
    id
  }
  ...topicContentListTopicSuperTopicQueueQuery_1LY7E3
  ...topicSponsorArticlesQueueQuery_3wOIuE
}

fragment articleCommentArticle on Article {
  ...entityLink
  commentCount
  entityId
}

fragment authorAvatarAuthor on Author {
  ...entityLink
  entityId
  entityUuid
  name
  types
  image(filter: {type: AUTHOR_IMAGE}) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
  entityUuid
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment cardContentItemContent on Content {
  __isContent: __typename
  ...entityLink
  ...hooksContentItemProvidersContent_OTHnZ
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentActionBarContent on Content {
  __isContent: __typename
  entityId
  createdDate
  updatedDate
  publishedDate
  urlAlias
  ...articleCommentArticle
  ... on Article {
    hasVideoContent
  }
}

fragment contentAuthorLinkContent on Content {
  __isContent: __typename
  authors {
    entityId
    entityUuid
    name
    ...entityLink
    id
  }
  ...hooksContentHelperContent
}

fragment contentCoverImageContent_2m5Gjt on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_3ndUvy on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_HMm4X on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
    size80x80: style(filter: {style: "80x80"}) {
      url
    }
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentLiveTagContent on Article {
  ...helpersCheckHasLiveTagArticle
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentSummaryContent on Content {
  __isContent: __typename
  __typename
  summary {
    text
  }
}

fragment contentTopicLinkContent on Content {
  __isContent: __typename
  topics {
    urlAlias
    ...entityLink
    ...topicLinkTopic
    id
  }
}

fragment contentTopicLinkSuperTopic on Topic {
  ...topicCheckSuperTopic
  urlAlias
  relatedLink {
    url
  }
}

fragment entityFollowButtonBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment helpersAppBarVariantBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsLongReadArticle
  ...helpersCheckIsMorningStudioArticle
  ...helpersCheckIsPhotoEssayArticle
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
  ...helpersCheckIsPlusPage
}

fragment helpersApplicationBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPlusPage
}

fragment helpersCheckHasLiveTagArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsLongReadArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsMorningStudioArticle on Article {
  sponsorType
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPhotoEssayArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPlusArticle on Article {
  paywallTypes {
    entityUuid
    id
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostiesArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesPage on Page {
  urlAlias
}

fragment helpersCheckIsStyleArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksContentItemProvidersContent_25rCAk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentHeadlineContent
  ...contentSummaryContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_4yR8km on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_HMm4X
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksContentItemProvidersContent_OTHnZ on Content {
  __isContent: __typename
  ...contentCoverImageContent_3ndUvy
  ...contentHeadlineContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_i8nfk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentAuthorLinkContent
  ...contentCoverImageContent_2m5Gjt
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSubHeadlineContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksUseDeepLinkTagsBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  urlAlias
  entityId
}

fragment hooksUseDynamicMetaTags on DynamicMetaTags {
  __isDynamicMetaTags: __typename
  metatags {
    key
    value
  }
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment opinionContentItemContent on Content {
  __isContent: __typename
  ...hooksContentHelperContent
  ...entityLink
  authors {
    entityId
    ...authorAvatarAuthor
    ...authorNameAuthor
    id
  }
  ...hooksContentItemProvidersContent_25rCAk
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment primaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_i8nfk
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment secondaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_4yR8km
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment topicCheckSuperTopic on Topic {
  types
}

fragment topicContentListOpinion_1li8Oi on Topic {
  latestOpinions: contents(first: 10, filter: {applicationIds: $applicationIds, articleTypeIds: $opinionAndColumnArticleTypeIds}, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...opinionContentItemContent
        id
      }
    }
  }
  entityId
}

fragment topicContentListTopicSuperTopicQueueQuery_1LY7E3 on Query {
  topic(filter: {entityId: $entityId}) {
    ...topicCheckSuperTopic
    ...contentTopicLinkSuperTopic
    id
  }
  superTopicQueue: queue(filter: {name: $superTopicQueueName}) {
    items(first: 10) {
      edges {
        node {
          __typename
          ...primaryContentItemContent
          ...secondaryContentItemContent
          ... on Content {
            __isContent: __typename
            entityId
          }
          ... on Article {
            types {
              value {
                entityUuid
                id
              }
            }
          }
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment topicContentListTopic_37cYa4 on Topic {
  contents(after: $after, first: $count, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...primaryContentItemContent
        ...secondaryContentItemContent
        ... on Article {
          types {
            value {
              entityUuid
              id
            }
          }
        }
        id
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  relatedNewsletters {
    entityId
    name
    alternativeName
    summary {
      text
    }
    homepageDescription {
      text
    }
    id
  }
  entityId
  advertZone
  id
}

fragment topicHeaderRelatedLinksTopic on Topic {
  relatedLink {
    title
    url
  }
}

fragment topicHeaderTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  description {
    html
  }
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    alt
    title
    style(filter: {style: "118x118"}) {
      url
    }
  }
  breakoutImage: image(type: BREAKOUT) {
    alt
    title
    style(filter: {style: "2000x792"}) {
      url
    }
  }
  breakoutSponsorImage: image(type: BREAKOUT_SPONSOR) {
    alt
    title
    style(filter: {style: "1560x218"}) {
      url
    }
  }
  name
  sponsor {
    ...sponsorTagSponsor
    id
  }
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
}

fragment topicSeoTopic on Topic {
  name
  description {
    text
  }
  urlAlias
  metaDescription
  ...hooksUseDeepLinkTagsBase
  ...hooksUseDynamicMetaTags
}

fragment topicSponsorArticlesQueueQuery_3wOIuE on Query {
  sponsorArticlesQueue: queue(filter: {name: $sponsorArticleQueueName}) {
    items(first: 20) {
      edges {
        node {
          __typename
          ... on BaseWithApplicationAndUrlAlias {
            __isBaseWithApplicationAndUrlAlias: __typename
            entityId
          }
          ...cardContentItemContent
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment topicTopicPageTopic_37cYa4 on Topic {
  contents(after: $after, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, first: $count, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      __typename
      cursor
      node {
        __typename
        id
      }
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  id
}

fragment videoDurationOverlayVideo on Video {
  duration
}


relatedNewsletters

relatedLink

description

image

metaDescription

items

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Marketers are focused on building products and services to address the diverse needs of the regions population


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Why organisations invest in branded content – and how to find the winning formula.