after

applicationIds

count

entityId

opinionAndColumnArticleTypeIds

scmpPlusPaywallTypeIds

sponsorArticleQueueName

superTopicQueueName

topicPageQuery

filter

topic

types

advertZone

sponsor

entityUuid

name

urlAlias

hooksUseDynamicMetaTags

topicContentListTopic

topicTopicPageTopic

topicContentListOpinion

topicHeaderTopic

topicSeoTopic

topicContentListTopicSuperTopicQueueQuery

topicSponsorArticlesQueueQuery

queue

query topicPageQuery(
  $entityId: String!
  $superTopicQueueName: String!
  $sponsorArticleQueueName: String!
  $applicationIds: [String]
  $opinionAndColumnArticleTypeIds: [String]
  $after: String
  $count: Int = 30
  $scmpPlusPaywallTypeIds: [String]
) {
  topic(filter: {entityId: $entityId}) {
    entityId
    types
    advertZone
    sponsor {
      __typename
      id
      name
    }
    entityUuid
    name
    urlAlias
    ...hooksUseDynamicMetaTags
    ...topicContentListTopic_37cYa4
    ...topicTopicPageTopic_37cYa4
    ...topicContentListOpinion_1li8Oi
    ...topicHeaderTopic
    ...topicSeoTopic
    id
  }
  ...topicContentListTopicSuperTopicQueueQuery_1LY7E3
  ...topicSponsorArticlesQueueQuery_3wOIuE
}

fragment articleCommentArticle on Article {
  ...entityLink
  commentCount
  entityId
}

fragment authorAvatarAuthor on Author {
  ...entityLink
  entityId
  entityUuid
  name
  types
  image(filter: {type: AUTHOR_IMAGE}) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
  entityUuid
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment cardContentItemContent on Content {
  __isContent: __typename
  ...entityLink
  ...hooksContentItemProvidersContent_OTHnZ
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentActionBarContent on Content {
  __isContent: __typename
  entityId
  createdDate
  updatedDate
  publishedDate
  urlAlias
  ...articleCommentArticle
  ... on Article {
    hasVideoContent
  }
}

fragment contentAuthorLinkContent on Content {
  __isContent: __typename
  authors {
    entityId
    entityUuid
    name
    ...entityLink
    id
  }
  ...hooksContentHelperContent
}

fragment contentCoverImageContent_2m5Gjt on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_3ndUvy on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_HMm4X on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
    size80x80: style(filter: {style: "80x80"}) {
      url
    }
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentLiveTagContent on Article {
  ...helpersCheckHasLiveTagArticle
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentSummaryContent on Content {
  __isContent: __typename
  __typename
  summary {
    text
  }
}

fragment contentTopicLinkContent on Content {
  __isContent: __typename
  topics {
    urlAlias
    ...entityLink
    ...topicLinkTopic
    id
  }
}

fragment contentTopicLinkSuperTopic on Topic {
  ...topicCheckSuperTopic
  urlAlias
  relatedLink {
    url
  }
}

fragment entityFollowButtonBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment helpersAppBarVariantBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsLongReadArticle
  ...helpersCheckIsMorningStudioArticle
  ...helpersCheckIsPhotoEssayArticle
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
  ...helpersCheckIsPlusPage
}

fragment helpersApplicationBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPlusPage
}

fragment helpersCheckHasLiveTagArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsLongReadArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsMorningStudioArticle on Article {
  sponsorType
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPhotoEssayArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPlusArticle on Article {
  paywallTypes {
    entityUuid
    id
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostiesArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesPage on Page {
  urlAlias
}

fragment helpersCheckIsStyleArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksContentItemProvidersContent_25rCAk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentHeadlineContent
  ...contentSummaryContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_4yR8km on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_HMm4X
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksContentItemProvidersContent_OTHnZ on Content {
  __isContent: __typename
  ...contentCoverImageContent_3ndUvy
  ...contentHeadlineContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_i8nfk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentAuthorLinkContent
  ...contentCoverImageContent_2m5Gjt
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSubHeadlineContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksUseDeepLinkTagsBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  urlAlias
  entityId
}

fragment hooksUseDynamicMetaTags on DynamicMetaTags {
  __isDynamicMetaTags: __typename
  metatags {
    key
    value
  }
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment opinionContentItemContent on Content {
  __isContent: __typename
  ...hooksContentHelperContent
  ...entityLink
  authors {
    entityId
    ...authorAvatarAuthor
    ...authorNameAuthor
    id
  }
  ...hooksContentItemProvidersContent_25rCAk
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment primaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_i8nfk
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment secondaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_4yR8km
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment topicCheckSuperTopic on Topic {
  types
}

fragment topicContentListOpinion_1li8Oi on Topic {
  latestOpinions: contents(first: 10, filter: {applicationIds: $applicationIds, articleTypeIds: $opinionAndColumnArticleTypeIds}, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...opinionContentItemContent
        id
      }
    }
  }
  entityId
}

fragment topicContentListTopicSuperTopicQueueQuery_1LY7E3 on Query {
  topic(filter: {entityId: $entityId}) {
    ...topicCheckSuperTopic
    ...contentTopicLinkSuperTopic
    id
  }
  superTopicQueue: queue(filter: {name: $superTopicQueueName}) {
    items(first: 10) {
      edges {
        node {
          __typename
          ...primaryContentItemContent
          ...secondaryContentItemContent
          ... on Content {
            __isContent: __typename
            entityId
          }
          ... on Article {
            types {
              value {
                entityUuid
                id
              }
            }
          }
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment topicContentListTopic_37cYa4 on Topic {
  contents(after: $after, first: $count, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...primaryContentItemContent
        ...secondaryContentItemContent
        ... on Article {
          types {
            value {
              entityUuid
              id
            }
          }
        }
        id
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  relatedNewsletters {
    entityId
    name
    alternativeName
    summary {
      text
    }
    homepageDescription {
      text
    }
    id
  }
  entityId
  advertZone
  id
}

fragment topicHeaderRelatedLinksTopic on Topic {
  relatedLink {
    title
    url
  }
}

fragment topicHeaderTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  description {
    html
  }
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    alt
    title
    style(filter: {style: "118x118"}) {
      url
    }
  }
  breakoutImage: image(type: BREAKOUT) {
    alt
    title
    style(filter: {style: "2000x792"}) {
      url
    }
  }
  breakoutSponsorImage: image(type: BREAKOUT_SPONSOR) {
    alt
    title
    style(filter: {style: "1560x218"}) {
      url
    }
  }
  name
  sponsor {
    ...sponsorTagSponsor
    id
  }
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
}

fragment topicSeoTopic on Topic {
  name
  description {
    text
  }
  urlAlias
  metaDescription
  ...hooksUseDeepLinkTagsBase
  ...hooksUseDynamicMetaTags
}

fragment topicSponsorArticlesQueueQuery_3wOIuE on Query {
  sponsorArticlesQueue: queue(filter: {name: $sponsorArticleQueueName}) {
    items(first: 20) {
      edges {
        node {
          __typename
          ... on BaseWithApplicationAndUrlAlias {
            __isBaseWithApplicationAndUrlAlias: __typename
            entityId
          }
          ...cardContentItemContent
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment topicTopicPageTopic_37cYa4 on Topic {
  contents(after: $after, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, first: $count, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      __typename
      cursor
      node {
        __typename
        id
      }
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  id
}

fragment videoDurationOverlayVideo on Video {
  duration
}


relatedNewsletters

relatedLink

description

image

metaDescription

items

Digital Red Packets and the Power of Sharing Online

CUHK research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media
 


Can Robots Be Used to Obtain Honest Customer Feedback?

CUHK research collaboration with leading robotics pioneer and Hong Kong hotel suggests service robots can help gauge customer satisfaction
 


How Marketers Can Leverage on the Power of Comparison

CUHK research using Chinese data illustrates that consumers prefer products that elicit competence when comparing to peers who are better off, and vice versa
 


Sitting on a Gold Mine: Do People Spend More When Home Prices Rise?

CUHK research finds that housing price appreciation leads to higher online consumption, less payment hesitation, less order returns and more online shopping activity during work hours


Meeting Market Appetites with a Distinctive Tam Jai Taste

Daren Lau (OneMBA 2011), the Chairman, Executive Director and CEO of Tam Jai International Co. Ltd., has successfully capitalised on an online fad with the noodles shop and turned it into branding gold, catapulting this Hong Kong brand to greater prominence both locally and abroad


The New Age of the Consumer

CUHK Business School