Tottenham shirt sponsor AIA swapped for Cambodian charity ISF in Gareth Bale and Son Heung-min-led romp over Sheffield United
- Match jerseys from 4-0 English Premier League win over Sheffield United will be auctioned for charity
- Move a part of insurance giant’s long-term partnership with club promoting health and wellness across the Asia-Pacific
ISF’s logo was also part of the pitchside advertising during the game which was shown globally.
“Having the ISF logo on jerseys during an EPL match is a great honour for our organisation, our children and all people in Cambodia. This is not only a great recognition of our work, it is even more a motivation for us to continue supporting thousands of underprivileged children in Cambodia – making a difference, one child at time,” said ISF country manager Vicheka Chourp before the game.
The move was part of AIA’s long-term partnership with Tottenham Hotspur, promoting health and wellness across the Asia-Pacific region, they said.
AIA Cambodia, ISF and Tottenham Hotspur’s Global Football Development coaches have previously worked together in Phnom Penh as part of the NGO’s grass-roots football programme.
“We have seen the positive impact of ISF Cambodia in Phnom Penh first-hand and are pleased to be supporting such a worthwhile cause to help raise its profile and valuable funds, alongside our partners at AIA,” Donna-Maria Cullen, executive director at Tottenham Hotspur, said.
“As a football club with a truly global platform, we have extensive experience in using the power of sport to create life-changing opportunities at home and abroad.
“ISF is one of a number of good causes we have supported alongside AIA as we continue to work together to promote health and well-being across the Asia-Pacific region, where we have a significant fan base.”
Spurs have four grass-roots coaches based in Asia that have worked across the region, including China and Thailand, and the first team have also visited.
Star player Gareth Bale sent a message of support to Spurs fans in Myanmar earlier this year.
“I would like to send a message to all our fans in Myanmar. Stay safe and well at this difficult time and thank you for your incredible support,” the Welshman said in February.
Spurs held five football clinics for over 240 children in Yangon in 2019 as part of a programme with sponsor AIA. The club also held a fan event at Yangon United Football Club for 50 Spurs supporters.
