Holiday in Afghanistan? The Taliban are working to woo tourists
- Though still small in number, more foreign tourists are coming to Afghanistan
- Head of the Tourism Directorate said the biggest foreign visitor market is China
Afghanistan’s rulers are pariahs on the global stage, largely because of their restrictions on women and girls. The economy is struggling, infrastructure is poor, and poverty is rife.
And yet, foreigners are visiting the country, encouraged by the sharp drop in violence, increased flight connections with hubs like Dubai, and the bragging rights that come with holidaying in an unusual destination.
The numbers aren’t huge – they never were – but there’s a buzz around Afghan tourism.
In 2021, there were 691 foreign tourists. In 2022, that figure rose to 2,300. Last year, there were 7,000.
Mohammad Saeed, the head of the Tourism Directorate in Kabul, said the biggest foreign visitor market is China because of its proximity and large population. Afghanistan also has advantages over some of its neighbours.
“They’ve told me they don’t want to go to Pakistan because it’s dangerous and they get attacked. The Japanese have said this to me also,” Saeed said. “This is good for us.”
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But there are disadvantages, too.
Visas are difficult and expensive to access. Many countries severed ties with Afghanistan after the Taliban returned to power, and no country recognises them as the legitimate rulers of the country.
Afghan embassies either closed or suspended their operations. There’s an ongoing power struggle between Afghanistan’s embassies and consulates staffed by people from the former Western-backed administration, and those under the Taliban administration’s full control.
Saeed concedes there are obstacles for Afghan tourism to develop but said he was working with ministries to overcome them.
His ultimate aim is to have a visa on arrival for tourists, but that could be years away. There are problems with the road network, which is half-paved or non-existent in some parts of the country, and airlines largely avoid Afghan airspace.
The capital Kabul has the most international flights, but no Afghan airport has direct routes with major tourist markets like China, Europe, or India.
Despite the challenges, Saeed wants Afghanistan to become a tourism powerhouse, an ambition that appears to be backed by the Taliban’s top leaders.
“I have been sent to this department on the instructions of the elders (ministers). They must trust me because they’ve sent me to this important place.”
In a sign that the country is preparing for more overseas visitors, the country’s only five-star hotel, the Serena, has reopened its women’s spa and salon for foreign females after a months-long closure.
Foreigners must show their passport to access services. Women with “born in Afghanistan” on their ID are barred.
The restrictions on Afghan women and girls weigh on overseas travel companies, who say they try to focus on the positive aspect of cultural interactions by making donations, supporting local projects or only visiting family-run businesses.
Shane Horan, the founder of Rocky Road Travel, said visiting Afghanistan should not be seen as an endorsement of any particular government or political regime.
“Ultimately, the goal should be to support responsible tourism practices that contribute positively to the local economy and foster mutual respect and understanding, while also remaining cognisant of the broader political context in Afghanistan.”
