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Thai Prime Minister Prayuth Chan-ocha. Photo: EPA

Thailand’s junta boss appoints new boss to run ‘Sin City’ Pattaya

Prayuth Chan-ocha, who leads the ruling junta, booted out the current mayor of the freewheeling resort and installed Sonthaya Khunpluem to the influential post

Thailand’s junta leader has appointed the scion of a notorious political clan to run the country’s money-spinning “Sin City” of Pattaya, as he woos allies ahead of an anticipated run in next year’s elections.

With its beaches, myriad hotels and raucous nightlife, Pattaya is a lucrative tourist hub and the heart of Thailand’s massive sex industry.

Prayuth Chan-ocha, who leads the ruling junta, booted out the current mayor of the freewheeling resort and installed Sonthaya Khunpluem to the influential post, an announcement in the Royal Gazette said.

Pattaya reinvented: has ‘Happy Zone’ helped Thailand’s ‘sex capital’ clean up its act?

Pattaya also serves as the administrative centre of the multibillion-dollar Eastern Economic Corridor (EEC), the country’s biggest ever investment project.

“It is necessary to have a high potential, experienced, and competent Pattaya city administrator in order to benefit and support the activities in the EEC,” the Royal Gazette announcement said late Tuesday explaining the sudden personnel change.

Sonthaya is the frontman for an independent political party in Chonburi – one of the three provinces covered by the EEC.

A woman promotes a go-go dance bar in Pattaya, Thailand. Photo: Reuters

The Khunpluems are led by patriarch Somchai, dubbed the “godfather of the East” of Thailand, a shadowy, powerful businessman with vast land and construction interests.

He was jailed in 2013 for murder and corruption convictions after a decade on the run, but freed late last year by Prayuth’s government on health grounds.

His family were formerly aligned to the Shinawatras – the political dynasty who have won all Thai national elections since 2001 – but whose party was toppled by a 2014 coup.

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Prayuth toppled that Shinawatra-led civilian administration, accusing the family of corruption and toxifying Thai politics with populist policies and crony government.

The promotion of a Khunpluem to the Pattaya mayoralty points to a “deal” between the clan and junta, according to Paul Chambers, an expert on Thai politics at Naresuan University.

It gives the ruling junta “political and economic power in eastern Thailand” in exchange for political support at the next election, Chambers said.

Pattaya's Walking Street, or Happy Zone.

Prayuth earlier this week stopped short of declaring a much-anticipated run in an upcoming election, slated for February.

The junta has recently eased some restrictions on political activity after silencing all debate with the coup.

Thai court convicts 9 Muslim men for bomb plot – after ‘forced confessions’

On Wednesday the Shinawatras’ toppled Pheu Thai party met at their Bangkok headquarters in the largest opposition gathering in over four years.

They met in front of a banner vowing to “never surrender to dictatorship”.

The party hierarchy will choose a new leader in coming months to spearhead the election campaign.

This article appeared in the South China Morning Post print edition as: Junta chief eyes election with new Pattaya mayor
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