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Is Alix Earle the next Addison Rae? The viral TikTok beauty influencer attends Miu Miu shows, films Rare Beauty GRWM videos with Selena Gomez, and just dethroned Joe Rogan’s podcast on Spotify

Alix Earle is a rising star to watch. Photo: @alix_earle/Instagram
In a sea of TikTok influencers, one name has been making the rounds lately: Alix Earle.
Alix Earle is a TikTok star. Photo: @alix_earle/Instagram

This rising social media star has cultivated a huge fan base since she joined the platform in 2020, and is now considered to be in the same league as fellow TikTokkers like Charli and Dixie D’Amelio, Addison Rae and Emma Chamberlain. She’s even gained notoriety as the next “It” girl to watch.

She’s gotten so popular that, at the end of September, she became the first person to dethrone The Joe Rogan Experience on Spotify’s podcast charts in two years – albeit briefly – with her podcast Hot Mess. What’s even more impressive? Earle achieved this feat just four days after debuting the podcast.

Here’s what you need to know about this viral beauty guru.

Alix Earle gained 1.7 million followers in a month

Alix Earle has nearly six million followers on Instagram. Photo: @alix_earle/Instagram

Late last year, Earle made headlines for gaining over two million followers on TikTok over the course of a few months. According to Insider, this sharp increase was most significant in December 2022, when she cumulatively garnered 1.7 million followers in just one month alone. She currently has around 5.9 million followers on TikTok. Her content mainly focuses on beauty, fashion and lifestyle videos.

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She’s a fashion darling

Alix Earle with a Miu Miu bag. Photo: @alix_earle/Instagram
The New Jersey native is already being sought out by multiple fashion houses. Earlier this month, she was invited to Miu Miu’s 2024 show at Paris Fashion Week. Celebs like Paris Hilton and Sydney Sweeney were also at the event.
Alix Earle at a Victoria’s Secret event. Photo: @alix_earle/Instagram

The 22-year-old was also pictured on a Victoria’s Secret red (well, pink) carpet.

Her dad runs a construction company

Alix Earle is a construction heiress. Photo: @alix_earle/Instagram

The University of Miami graduate hails from a big family. However, her dad, the vice-president of two construction-related companies, per Us Weekly, has been embroiled in controversy over the years. The TikTokker spoke up about her father’s affair with former call-girl Ashley Dupré on an episode of the Call Her Daddy podcast, states the source.

Alix Earle enjoys attending sports games. Photo: @alix_earle/Instagram

“My dad had an affair with someone who was well-known for her job having sexual relations with high-class people, and one of them was even the governor of New York,” she revealed. “She was very well known from that and in turn, my dad’s affair became a very public situation.”

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Her love life

Braxton Berrios and Alix Earle. Photo: @braxtonberrios/Instagram

Earle might have a thing for athletes. She was previously linked to MLB player Tyler Wade, and is now seemingly having a romance with NFL player Braxton Berrios. Although Earle and Berrios have been snapped together on multiple occasions, including the Espy Awards red carpet, reports suggest that they are “not exclusive” – at least not yet. She could be a new WAG if they ever confirm their relationship.

Her celebrity friends

Alix Earle attends star-studded events. Photo: @alix_earle/Instagram

Earle has grabbed the attention of many high-profile celebrities too.

In December 2022, she met Selena Gomez to film a GRWM video promoting Rare Beauty’s highlighter and under-eye brightener. Earle then attended Miley Cyrus’ “Miley’s New Year’s Eve Party” and later got invited to a Rhode event hosted by Hailey Bieber in January this year.
  • Alix Earle, a 22-year-old TikTokker, reportedly dethroned The Joe Rogan Experience for the first time in two years with her new podcast Hot Mess on Spotify
  • Social media users will already be well aware of this viral star, who rose to fame through TikTok and went on to attend Hailey Bieber’s Rhode events and promote Rare Beauty products with Selena Gomez