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Alex G on ‘abstract’ songwriting and why he shuns social media: the American indie enigma opens ahead of sharing a bill with Pulp, Idles and Yoasobi at Hong Kong’s Clockenflap – exclusive interview

The artist Alex G, who released the acclaimed God Save The Animals last year, collaborated with Frank Ocean and Japanese Breakfast, and played The Tonight Show Starring Jimmy Fallon. Photo: Handout

Alex G is still in slight disbelief that his music has brought him to the other side of the world. “I wouldn’t have ever predicted myself going to Hong Kong,” says the American musician born Alex Giannascoli.

It’s no small deal – Giannascoli makes his local debut at Clockenflap on Friday (December 1), playing alongside the likes of Pulp, Yoasobi and De La Soul at the biggest and best music festival in Asia’s world city. “It is surprising, the amount of people that have grown to like [my music],” the singer told Style over Zoom, a few days before showtime. “I honestly didn’t expect to have such a broad reach.”

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Alexander Giannascoli, who performs under Alex G, is set to perform in Hong Kong at Clockenflap for the first time this December. Photo: Handout

The 30-year-old singer, songwriter and producer has accumulated a cult following over the past decade among indie music fans, and enjoys frequent comparisons to musicians such as the late Elliott Smith, who wrote the Academy Award-nominated song “Miss Misery” made famous by Good Will Hunting back in 1997.

Staying true to the hectic, on-the-road lifestyle of the touring artist, Giannascoli is only in town for mere hours before he has to head off to Thailand, where he’s performing at another festival a day later. After that, he’ll be on yet another flight, this time to Perth, where he’ll kick off his sold-out Australian tour.

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Giannascoli launched his career in the early 2010s as a DIY bedroom artist, uploading his work on platforms like MySpace and Bandcamp. In 2014, tastemakers at The Fader magazine called him “the internet’s secret best songwriter”.

He signed with indie label Domino, and released his fourth album on the label, God Save the Animals, last year to largely critical acclaim, even making the holy grail of Pitchfork’s Best New Music hot list.

The “Mary” singer has collaborated with multiple musical talents including Frank Ocean and Japanese Breakfast, and appeared as a guest on The Tonight Show Starring Jimmy Fallon last year, where he performed “Runner” from God Save the Animals.

Alex G performs at the second Clockenflap event in 2023. Clockenflap is Hong Kong’s biggest music festival, and a pioneering event in East Asia’s festival circuit. Photo: Handout

His magpie-like, internet-era musical ethos is hard to classify – The New York Times once described Giannascoli’s music as “warped, scratchy transmissions from a sonic collective unconscious”. When asked to describe his own music, however, Giannascoli resorts to plainer terms: “fun rock music” and “guitar-driven stuff”.

The singer is an immensely prolific musician, having released nine albums and two EPs in the span of 12 years. His lyricism is known for its ambiguous and often quirky quality, sometimes written from the perspective of a fictional character. The song “Sandy”, for instance, is written from the perspective of a 14-year-old girl lamenting the trials of adolescence; for a while, the artist went by (Sandy) Alex G before dropping the moniker from his name in 2020.

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Giannascoli prefers not to explain the meaning behind his songs, fuelling intense discussion on online platforms such as Reddit. When asked if his songs, often moody and introspective, are a reflection of his life and mental state, Giannascoli gives his usual cryptic answer: “I think they are a reflection, but they’re not a confessional thing.”

His vagueness appears more related to his mode of self-expression and his music rather than intentional covertness. “I’m not confident expressing myself just talking like this. And I’m talking about music, which is, I think, a really abstract form of expression,” he says. “I’m using words more like an instrument. Sometimes they relate [to myself], but sometimes they’re just [used] for their percussive quality.”

Alex G released his ninth studio album God Save The Animals to critical acclaim last year. Photo: Handout

Crucially, unlike many contemporary musicians who have been pressured by labels to use TikTok more often or actively cultivate a persona, Giannascoli has chosen to stay off social media. “I just don’t feel that I have anything to offer in any realm other than the music,” he adds.

At an age when online engagement plays a huge role in audience growth, Giannascoli has attracted a surprisingly large fan base of over 7 million monthly Spotify listeners, a sign of the huge numbers of followers the relatively left-field artist has garnered over the years.

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The singer says he also dabbles in writing fiction every now and then but has no plans to put it out unless he’s sure it’s good – an assessment that is entirely dependent upon his “gut feeling”.

“That’s my compass for everything, and so that’s why it’s kind of tough to talk about my decisions with music,” he explains.

Alex G is set to play one festival slot after another before heading off to Australia for his sold-out solo tour. Photo: Handout

Having been in the industry for over a decade now, Giannascoli still sometimes struggles with finding creative inspiration. “I think when I was younger, every idea that entered my head felt really valuable and worth recording and worth putting out into the world. And now I think those ideas are fewer and farther between,” he says.

Unsurprisingly, fans can look forward to more output by the musician soon. “I have no timeline for it, but I’m always working on new music,” he says. In the meantime, there is a back catalogue of nine albums dating back to 2010 to slowly go through and enjoy before his set in Hong Kong. So get scrolling.

  • The prolific singer-songwriter got his start as a lo-fi bedroom producer, but went on to collaborate with Frank Ocean and Japanese Breakfast, and play The Tonight Show Starring Jimmy Fallon
  • Often compared to the late Elliott Smith, the artist born Alexander Giannascoli released his 12th album God Save The Animals in 2022 – tagged by Pitchfork’s tastemakers as the year’s Best New Music