Who is Simu Liu’s music marketing girlfriend, Allison Hsu? She works with Lady Gaga and Billie Eilish, attends Taylor Swift and Blackpink concerts, and travels the world with her Barbie actor boyfriend
Simu Liu and Allison Hsu could be the next hottest “It” couple to watch.
Ever since they made their red carpet debut together last year at the premiere of Violent Night in December 2022, the lovebirds have been openly sharing snippets of their relationship and outings together on social media.
In an interview with People last year, the 34-year-old Marvel Shang-Chi superstar opened up about his new girlfriend, stating: “She’s [Hsu’s] really taught me that you have to fight for the time with the people that you love, she’s really taught me that you need to be intentional and tend to each and every one of the relationships that matter to you.”
Here’s everything you need to know about the woman who’s captured Liu’s heart.
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Allison Hsu works for Interscope Records
Liu might be famous for being in front of the camera, but his girlfriend Hsu plays a vital role in the music industry, working from behind the scenes as a digital marketing director at Interscope Records, per her LinkedIn.
According to Forbes, the 27-year-old spearheads digital campaigns for artists including Billie Eilish, Lady Gaga, Finneas and Holly Humberstone. Hsu works on maximising the digital footprint of these musicians via their social media accounts on TikTok, Instagram, Twitter and YouTube.
Hsu has previously held PR internships at fashion brands like Jimmy Choo and Giorgio Armani, per her LinkedIn.
She was on Forbes 30 Under 30
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She loves travelling
Based on her Instagram, Hsu gets to travel – a lot. From Honolulu and Milan to Anguilla and Mexico, this millennial is clearly fond of globe trotting – and she often brings her beau with her. Back in July, Liu told People about how they’d planned a few more holidays for the summer. “We’re really excited. We have a couple trips planned,” he shared, adding that they were headed somewhere “warm and sunny”.
She goes to Taylor Swift and Blackpink concerts with her BF …
She might be in the music biz, but that doesn’t mean Hsu isn’t a fangirl of some of today’s biggest artists.
The University Of California graduate, like millions of us, is a Blink and a Swiftie. In November 2022, she and Liu got cosy at a Blackpink concert where they were seen cheering on the K-pop girl group consisting of Lisa, Rosé, Jisoo and Jennie.
This month, the cute couple were among the lucky guests to attend Swift’s Eras Tour film premiere. Liu shared his excitement over being within close proximity of the “Cruel Summer” superstar, stating, “I was freaking out. Allison was apoplectic.”
… and red carpets and movie premieres
The twosome took their relationship to the next level by attending the Academy Of Motion Pictures Arts and Sciences’ Scientific and Technical Awards 2023 together this February.
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So when did Simu Liu and Allison Hsu start dating?
According to multiple reports, Hsu and Liu began dating sometime in 2022. The Crazy Rich Asians actor was previously linked to actress Jade Bender until September last year, when Liu revealed that he was single and going through a break-up, per his Instagram.
It seems like he found new love by November, when Hsu shared a pic of them together at the Blackpink concert. And now, they seem happier than ever, travelling the world and building their romance together one journey at a time.
- Marvel’s Shang-Chi superstar Simu Liu has been out and about lately with a new lady on his arm: Allison Hsu, a music marketing guru at Interscope Records who works with Lady Gaga and Billie Eilish
- She previously did internships at Jimmy Choo and Giorgio Armani, is a proud Swiftie and Blink, and was on Forbes 30 Under 30 list alongside bigwigs like Olivia Rodrigo, Willow Smith and Jack Harlow