Back in 2010, Lim, now 38, was a wardrobe stylist who spent much of her time at editorial shoots for magazines, according to Entrepreneur. It was her friend, make-up YouTube sensation Michelle Phan, who suggested she start posting style tutorials on YouTube. Soon enough, she started getting a following.

She then launched a blog in 2011, The Chriselle Factor, where she wrote about fashion and style. With a loyal following, Lim delved into business, co-founding childcare start-up Bümo and relaunching fragrance brand Phlur.

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At the same time, she gained recognition as a fashion icon, developing lucrative collaborations with luxury brands like Gucci and Chanel. Now, it’s her social media power that’s adding to her bank account.

Inside that big Asian dinner in Paris

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Now, every Paris Fashion Week, there’s an “Asian dinner” that brings together Asians in fashion from around the globe, per Popsugar. The dinner is considered elite and details rarely emerge from the event, states the source.

Lim told Popsugar that the dinner is not branded or sponsored. She said, “We’re there to have a good time, relax and enjoy each other’s company.” She added that the idea that having an Asian fashion family is comforting because there’s a lot of competition in the industry.

Asian support

Lim herself has benefited from Asians supporting and lifting each other up. When she started out in the industry, Phan was known as the YouTube make-up guru du jour. Lim told Coveteur that after learning what Phan was doing, her interest in social media continued to grow.

When speaking about her relationship with blogger and designer Aimee Song, Lim told Popsugar that they used to sneak into fashion shows together because they never used to get invited.

She said that finding women with a similar background helped her feel less lonely, adding that “coming from Asian-American immigrant parents, we all had a similar experience”.

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The hit perfume

In 2022, Lim created the hit fragrance Missing Person in her capacity as co-founder of Phlur. According to Well and Good, the perfume was an instant hit and immediately sold out.

In a podcast interview for the website, Lim said Missing Person was inspired by loneliness. Speaking about her separation from her husband after 15 years together, she said she didn’t want to wake up to an empty bed and wanted a fragrance that felt “warm, like skin-to-skin”.

About that viral divorce cake …

According to Miles Mason Family Law Group, Lim first met Allen Chen in 2008. They were together for 15 years and married for eight of those, per Well and Good. The couple have two children together: daughters Chloe and Colette.

According to Yahoo! Life, the couple separated in 2021. The source states that her parents moved into her Los Angeles home to help with her children. Lim told the publication,“I never imagined my life to end up like this: single and raising kids alone.” She said it was “humbling” living with her parents again, describing the change in her life as a time to understand the importance of family.

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Although her separation made headlines, when Lim posted a picture of a cake in July with the words “I do, I did, I’m done, I’m free”, the post sparked an instant trend and got over 13 million views on TikTok. In her caption, Lim said that while she doesn’t wish divorce on anyone ,“you are reborn and your perspective on life and yourself will never be the same”.