1. Brynn Wallner: the “dimepiece” sensation

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She also celebrates the unique ways women interact with timepieces, offering fresh takes on everything from cherished heirlooms to contemporary icons like the “It girl” watch, the Cartier Panthère, sported by A-listers from Gwyneth Paltrow to Zendaya.

2. Lung Lung Thun: craft over flash and trends

Lung Lung Thun has gained global recognition as a female watch collector and authority who defies traditions. Hailing originally from Singapore, Thun relocated to Hong Kong for a career in finance. Her new home also introduced her to a new hobby: luxury timepieces. Rather than gravitating towards conventionally feminine styles, she’s made a name for herself by prioritising vintage craftsmanship over trendy designs or flashy aesthetics.

3. Giorgia Mondani: a family legacy

Boasting an Instagram following of over 433,000, Giorgia Mondani is a recognised force in the luxury watch industry. Her father Guido is one of the world’s foremost Rolex experts, and her family’s publishing business, Mondani Books, is responsible for many of the most authoritative guides on the luxury watch brand.

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4. Misha Daud: time for glam

5. Aya Kondo: wanderlust chronology

As one half of the popular Instagram account Ay&Ty Style, Aya Kondo and her husband share a love for haute horology – and boast a breathtaking 30-plus-piece collection to boot. The Japanese collector brings a youthful but discerning perspective to the watch world, and frequently posts his-and-hers wrist shots as the couple travels around scenic destinations in their native Japan and Asia. A perfect blend of wanderlust and luxury timepieces.

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6. Cara Barrett: delving into vintage

Cara Barrett has firmly established herself as a voice in the realm of luxury watches, and we’re all the better for it. A former editor at Hodinkee, the go-to online wristwatch magazine, she has since launched her own brand, Parchie. Barrett’s Instagram is a curated blend of rare vintage finds, NYC-inspired OOTDs, and fresh releases from Parchie. With her storytelling prowess and keen analysis, Barrett infuses the male-dominated watch industry with a refreshingly female perspective, making it more diverse.

7. Jennifer Leingang: taking on timely issues

Jennifer Leingang initially gained recognition as one half of the German YouTube channel Watchvice, alongside her husband. In recent years, however, she’s carved her own identity in the English-speaking watch community through her popular channel, Jenni Elle. There, she covers a range of topics, from product reviews and event recaps to tackling issues like sexism in luxury watch marketing. Beyond her YouTube channel and a highly regarded newsletter, she also designs elegant holders to showcase and protect luxury watches.

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8. Regina Ong: quartz is cool too

Singaporean influencer Regina Ong shares her life milestones (like becoming a new mum) alongside her dazzling watch collection, which spans vintage women’s timepieces and retro digital watches, to high-end luxury brands. Rejecting the stigma some attach to quartz pieces, Ong celebrates all types of watches, solidifying her role as an inclusive tastemaker.