Meet Dave Portnoy, the controversial ‘bro culture’ don behind Barstool Sports and One Bite Pizza Reviews, who attacked Kim Kardashian and Colin Kaepernick, and just endorsed Donald Trump
Now he’s making more headlines for half-heartedly coming out in support of Trump’s re-election bid. So who is exactly Dave Portnoy, and how has he carved out a following within a certain corner of the internet?
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Dave Portnoy founded Barstool Sports in 2003
Portnoy’s big fortune-making business venture started off as a sports betting newspaper for Boston bars, expanding over the years to include podcasts, videos and blogs about sports culture. The 46-year-old grew such a loyal fan base that supporters shell out on merchandise, and are highly invested in the platform’s personalities. In 2015, Barstool Sports had more than 250 million monthly visits and a market value of US$15 million, reports El País.
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Dave Portnoy has a net worth of US$150 million
In February 2023, sports and gambling company Penn Entertainment bought out Barstool for US$388 million; per Fortune, the deal was preceded by an earlier purchase of 36 per cent stake in the company, for an estimated US$163 million in 2020. These deals made Portnoy a very rich man, with the businessman spending US$42 million on a house on Nantucket, per Nantucket Current.
“I went from being able to afford renting for a day to a weekend, to a week to a month, to renting for the entire summer, to buying a house to now buying a house beyond even my wildest imaginations,” wrote Portnoy on X. According to Celebrity Net Worth, Portnoy has an estimated net worth of around US$150 million.
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Per Hollywood Reporter, Portnoy has regained control of Barstool Sports in a deal that saw him pay a token of US$1 for the company. The contract, however, did make provision for other exchanges between Portnoy and Penn in the future.
How Dave Portnoy became a pizza influencer
After selling Barstool Sports, Portnoy amped up his efforts to become a pizza influencer. More than a decade before, Portnoy started sharing One Bite Pizza Reviews online. In the channel Portnoy would visit pizza shops and restaurants around the US, take a bite of pizza, rating it on a scale of zero to 10. He now has over 1.2 million followers and his ratings became so influential that they can make or break a pizza joint.
Portnoy’s power in the pizza world was cemented with the first One Bite Pizza Fest being held in Brooklyn in 2023. According to its website, more than 35 pizzerias took part in the event to serve all-you-can-eat pizza to attendees. Now, there is even an app, One Bite, where fans and celebrities can review pizzas.
Dave Portnoy is no stranger to controversy
Portnoy infamously said some women “kind of deserve to be raped”, in a clip circulated online, resulting in widespread condemnation. In response, Portnoy has said, “You don’t cancel me. I cancel you,” and “They’ve been trying to cancel me for two decades – I’m uncancellable.”
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Per Variety, he has used the N-word several times in videos and referred to former NFL quarterback Colin Kaepernick as “an ISIS guy. Throw a head wrap on this guy, he’s a terrorist”. Portnoy has been accused of sexual misconduct by multiple women, as reported by Business Insider.
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In response Portnoy called on Kim Kardashian to say she edited the phone call where it was made to seem Swift was lying, and laid into Kardashian on a TikTok video, saying she “should be thrown in prison”, per New York Post.
- Barstool Sports has been described as ‘bible of bro culture’, and its founder has been accused of sexual misconduct, racism and homophobia after numerous antagonistic outbursts
- After selling the divisive platform Portney founded the One Bite Pizza Reviews YouTube channel and accumulated a US$150 million net worth; and on TikTok he threw his support behind Taylor Swift in that ancient Kanye West feud