The 10 most followed K-pop idols on Instagram in 2023 are BTS and Blackpink – but who’s No 1? From Celine and Bulgari ambassador Lisa, to Dior and Tiffany & Co.’s Jimin, and Jennie’s travel snaps

Dec 20 , 2023

BTS’ V (left) and Jimin (right), and Blackpink’s Jennie, are among some of the most followed K-pop idols on Instagram. Photos: @thv, @dior/Instagram; Chanel

K-pop royalty BTS and Blackpink have dominated the international music scene with one hit album after another.

After several years of activity, both groups have started to focus more on solo activities. Members from both bands have moved to the forefront of luxury fashion too, bagging lucrative endorsement deals with brands like Dior, Louis Vuitton and Chanel.

It’s no surprise that members of BTS and Blackpink take up the top 10 spots for the most followed K-pop idols on Instagram – but who reigns supreme?

While the Blackpink girls recently celebrated their contract renewal with management label YG Entertainment and the BTS boys prepare to send members RM, Jungkook, V and Jimin into South Korean military service, let’s look at which of these artists have accumulated the largest individual fan base on Instagram, at the time of writing.

BTS

10. RM: 45 million followers

With 45 million followers, BTS’ leader Kim Nam-joon, better known by his stage name RM, holds the 10th position on this list.

The rapper’s Instagram feed is filled with aesthetic shots of himself and his everyday life.

9. Jin: 47.3 million followers

BTS vocalist and oldest member Kim Seok-jin, aka Jin, has over 47 million followers on the social media platform.

The self-proclaimed “worldwide handsome” artist is known for his witty humour and has curated his Instagram feed to reflect his personality.

8. Suga: 48.2 million followers

Min Yoon-gi of BTS – also known by his stage names Suga and Agust D – places eighth on our list.

The Valentino ambassador mainly shares his professional life on his feed.

7. J-Hope: 48.2 million followers

BTS’ J-Hope, whose real name is Jung Ho-seok, joined Louis Vuitton as an ambassador earlier this year.

The rapper and dancer maintains a darker aesthetic on his Instagram.

6. Jimin from BTS: 53.1 million followers

Park Ji-min of BTS – who goes by Jimin – has amassed 53.1 million followers on Instagram.

The vocalist has not one but two endorsements with luxury titan LVMH. Both Dior and Tiffany & Co. named Jimin as their brand ambassador earlier this year.

The “Serendipity” singer often shares snippets of his personal life with fans on his feed.

5. V: 63.3 million followers

Kim Tae-hyung, aka V, is BTS’ vocalist and the face of French luxury brands Cartier and Celine.

V likes to keep his account professional, with only occasional glimpses into his private life.

Blackpink

4. Rosé: 74.7 million followers

Roseanne Park Chae-young, better known as Rosé, comes in fourth place.

As an ambassador for Yves Saint Laurent and Tiffany & Co., Rosé’s IG is full of brand promotions, backstage tour snaps and upcoming projects.

3. Jisoo: 76.7 million followers

Songstress, actress and Dior princess Kim Ji-soo – aka Jisoo – comes in third place.

The “Flower” singer’s feed is an aesthetic curation of her travels, outfits and brand promotions.

2. Jennie: 82.5 million followers

Further cementing Blackpink’s international status, the unofficial leader of the girl group, Jennie Kim – or simply, Jennie – ranks No 2.

A rapper, singer and actress, Jennie is also a Chanel muse. The artist is candid on her feed and shares her latest travels, backstage photos and selfies with fans.

Pro tip: The Idol actress also has a second lesser-known account, @lesyeuxdenini, where she shares her photography.

1. Lisa: 99.7 million followers

In January, Lalisa Manobal, aka Lisa, was certified by Guinness World Records as the most followed K-pop artist on Instagram, with over 86 million followers. Today, that figure has climbed to nearly 100 million.

The Bulgari and Celine ambassador is also the most followed Asian musician on Instagram. She is rumoured to be dating LVMH heir Frédéric Arnault.

Lisa’s feed is full of pictures from her travels, with occasional appearances from celebrities like Rosalía and Zendaya.

K-pop idols

Certified by Guinness World Records as the most followed K-pop artist on Instagram, Blackpink’s Lisa is cresting on nearly 100 million followers, while Jennie and Jisoo are following close behind
Dominating Instagram on the boys’ side, BTS’ V is an ambassador for Celine and Cartier, Jimin has two endorsements from LVMH, and J-Hope is the face of Louis Vuitton