6 of Jackson Yee’s biggest fashion and beauty endorsements: the Chinese actor and TFBoys member has scored BMW, Adidas, Armani, Tiffany & Co., Bottega Veneta and Jaeger LeCoultre – and he’s only 22
Jackson Yee may be only 22, but he’s already established himself as a notable actor with a colossal influence.
Since the Chinese star was discovered by an entertainment company on Hunan reality TV show Up Young nearly a decade ago, Yee has enjoyed a string of successes. He became the youngest member of boy band TFBoys in 2013, then started pursuing acting and a solo singing career in the years that followed.
The Better Days actor’s hard work and emergence into the limelight was quickly picked up by luxury brands. For two years in a row (2020 and 2021), Forbes ranked him at No 1 on its China Celebrity 100 list. He had already scored lucrative deals with big names like Armani and Tiffany & Co too.
The top-tier Chinese idol wields a huge influence among Chinese millennials and Gen Zers, with almost 90 million followers on Weibo alone.
So, which brands has he scored endorsement deals with?
1. Adidas
In 2017, Yee became the first-ever international youth creative ambassador for Adidas Neo, according to the German sportswear giant.
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He starred in three online and offline marketing activities for the brand, gifting special “Jackson Yee Gift Boxes” to 1,128 prize draw winners (the number 1,128 is a reference to Yee’s birth date of November 28), which instantly became a sensation on social media, per Fashion Network.
“As a popular idol, Jackson Yee is the perfect candidate to promote the Adidas Neo brand message of ‘Living Restless’,” Adidas Neo stated.
2. Bottega Veneta
Later in 2018, Yee was tapped as Bottega Veneta’s first celebrity spokesman in the Asia-Pacific region, per Men’s Folio.
The Italian fashion house dubbed him “stylish” and “talented” in a Twitter post.
The brand also released a series of photos of Yee wearing its latest autumn/winter 2018 men’s collection on Weibo and announced it had prepared his costume for TFBoys’ five-year-anniversary concert. The post received tens of thousands of reposts and likes.
3. BMW
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The announcement on Yee’s Weibo earned over 1.6 million likes and over one million comments. Among those, fans posted photos showing their love and support for the brand.
4. Tiffany & Co.
Yee was promoted to global ambassador a year later, the American jewellery house announced on its Instagram.
5. Armani
Yee joined the Armani clan, landing not one, not two, but three roles with the esteemed Italian fashion house.
In 2020, he was appointed as an ambassador for Giorgio Armani make-up for China and a global ambassador for Emporio Armani. One year later, he levelled up his relationship with the brand again as an ambassador for Armani Beauty’s global make-up and skincare, per WWD. Yee appeared in a campaign for the liquid-to-cream skincare, Neocream, which is part of the Crema Nera line.
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6. Jaeger-LeCoultre
Last year, Yee took the role as the latest global ambassador of Jaeger-LeCoultre. The Swiss watchmaker described him as “one of the leading talents of the young generation”.
“I greatly admire Jaeger-LeCoultre for its elegant and timeless style, rich heritage and constant quest for innovation,” Yee said about his new role.
- The Better Days actor has climbed his way to international stardom and is now recognised by many brands globally – no wonder he’s nabbed partnerships from Adidas Neo to Tiffany & Co.
- Bottega Veneta snapped this artist up in 2018, while BMW and Jaeger LeCoultre wanted a piece of the pie too – so he starred in the latter’s campaign with the Reverso Tribute Duoface Calendar watch