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Explainer / Nude lips 101: from Selena Gomez and Jennifer Lopez, to Kim Kardashian and Kylie Jenner, celebrities understand the timeless power of natural lip shades – find out how to do the look right

Selena Gomez, understands the power of a nude lip, as she made clear at the Golden Globe red carpet earlier this year. Photo: EPA-EFE
The iconic red lip has long reigned as the epitome of boldness and elegance. Yet, in the shadow of this vibrant hue, a more understated but equally powerful player has emerged: the nude lip, offering a versatility that red cannot. While the red lip shouts, the nude lip speaks in a gentle yet assertive tone. It’s a sophisticated choice, often perceived as effortless – but behind its simplicity lies a complexity that can be even more challenging to perfect.
Its popularity on the fashion scene was significantly influenced by the rise of 90s supermodels and celebrities who preferred a natural, polished look. Icons such as Naomi Campbell and Cindy Crawford, and later figures like Jennifer Lopez and Cameron Diaz often appeared in nude lip shades, setting a trend for natural yet glamorous make-up. This continued with celebrities like Jennifer Aniston, known for her California cool style; Kate Moss, who paired nude lips with her daring yet classic fashion; and Anne Hathaway, renowned for her timeless and modern nude lip looks.
Kim Kardashian attends the 2019 E! People’s Choice Awards in Santa Monica, California, USA. Photo: WireImage
Fast-forward to today, and the nude lip remains a staple among a new generation of trendsetters. Celebrities like Kim Kardashian and Kylie Jenner have not only popularised the look but also redefined it, often using their platforms to launch their own lines of nude lip products. The phenomenon of Kylie Jenner’s lip kits particularly highlights this trend’s immense popularity – in 2015, when Jenner released her first three nude matt lip kits, demand skyrocketed to such an extent that all three kits sold out within just one minute.

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Meanwhile, at the Golden Globes earlier this year, Allison Williams, Selena Gomez, Elizabeth Debicki and Emily Blunt were just some of the actresses who opted for natural hues for their pouts.
Kylie Jenner lip kits include a liquid lipstick and pencil lip liner. Photo: Handout

In essence, a nude lip isn’t confined to a single hue or texture: it’s a spectrum that ranges from pale beiges to rich browns, tailored to complement a diverse array of skin tones. “The right shade of nude can boost the natural beauty of the lips, harmonising with your natural complexion and creating a look that’s both polished and effortlessly natural,” says Los Angeles-based celebrity make-up artist Carolina Pizarro.

For those with fair skin, nude lips might lean towards soft pinks and peaches, offering a subtle contrast. Medium skin tones are beautifully complemented by nudes with warm undertones like caramel or honey, while darker skin tones are perfectly accentuated with deeper nudes like coffee or chocolate hues. “Texture also plays a crucial role. Matt nudes offer a timeless elegance, while glossy nudes can add a touch of playfulness. Satin finishes are the perfect balance between the two, providing comfortable wear with a slight glow,” Pizarro says.

Anne Hathaway at the premiere of The Devil Wears Prada, at the 2006 Venice Film Festival. Photo: Getty Images

One common misconception is that any light-coloured lipstick qualifies as a nude, but the challenge is to find a balance where the colour complements rather than competes with or washes out the natural complexion. The key lies in finding a shade close to your natural lip colour or one that subtly enhances it rather than masking it.

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The goal of a nude lip is to achieve a seamless, natural look, but without the proper technique, the result can be uneven or unflattering. “Preparing the lips is crucial,” Pizarro explains. “Nude shades tend to highlight dry or chapped lips more than any other shades, so exfoliating your lips with a gentle lip scrub is the first step to getting a smooth canvas for application.” Proper hydration is just as important: a clear lip balm can help lock in moisture, offer a stable base for lipstick, and protect the lips without making them oily or overly glossy.

Rouge Dior nude lip colours range from soft beige to intense brown to match all lip tones. Photo: Handout

Once lips are prepped, starting with a lip liner that closely matches the natural lip colour or the chosen lipstick can define the lips and prevent the pigment from bleeding, while filling in the lips with the liner creates a base for the lipstick to adhere to, enhancing its longevity. Pizarro suggests applying your lipstick using a lip brush if you need more control and precision – especially when it comes to matt textures. “For a more natural look, dabbing the lipstick onto your lips and blending with your finger can create a soft, blotted effect,” she adds.

Classics like Charlotte Tilbury’s Matte Revolution lipstick in shades like Pillow Talk and Very Victoria have gained a cult following for their creamy texture, long-lasting matt finish and their universality, flattering a wide range of skin tones. Tom Ford, meanwhile, offers a touch of opulence with its Sable Smoke shade, a favourite for its rich pigmentation and sumptuous formula.
Emily Blunt rocked the nude lip look at the Golden Globes earlier this year. Photo: AFP
On the lip liner front, Chanel’s Le Crayon Lèvres in Natural is a creamy, blendable liner that complements a wide array of nude lipsticks, while Dior’s Rouge Dior Ink lip liner is known for its precision and lasting power, with the shade Tender being a popular choice for a subtle, defined lip.

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Regarding glosses, Fenty Beauty’s Gloss Bomb Universal Lip Luminizer in Fenty Glow is prized for its flattering shimmer and non-sticky formula. Another stand-out is YSl Beauty’s Saint Laurent’s Tatouage Couture Velvet Cream liquid lipstick in Neutral Underground, which offers a glossy yet matt finish for those who want the best of both worlds.

Whether you’re stepping onto a red carpet or walking down the street, the perfect nude lip can speak volumes, displaying a timeless allure that resonates with everyone.

Beauty
  • The screen-siren red pout may be Taylor Swift’s signature, but nude lips are also making a comeback – and celebrities like Selena Gomez, Jennifer Lopez, Kim Kardashian and Kylie Jenner know why
  • Versatile and sophisticated when done right, the nude lip look is about complementing the skin tone rather than simply choosing a light-coloured tint – and for best results, the lips should be prepped