All of the above made for an intimate ambience and guests were encouraged to chat among themselves as the collection was presented.

Supermodel Stella Maxwell opened the show in a padded leather jacket, slinky blue minidress and fringed boots, while beauty editor Tish Weinstock closed it in the brand’s signature shearling-collared coat.

“We always do very big fashion shows – we love to include and have our family members there,” said Potts later that week, after the space had been transformed from ad hoc show venue back to a retail space.

“Because the world is what it is right now, we didn’t think it was the right time to have a huge festive moment. But we still run a business, so we wanted something more personal and private.”

Doing things slightly off-kilter has long been the Saks Potts way. The brand was launched in 2014 by Potts and Cathrine Saks, who oversees operations and production.

Having met in kindergarten, the duo grew up together and founded the label to quell their cravings for a very specific, very colourful coat – like the ones their friends would find in vintage stores in New York and Paris but that remained elusive in minimalist, monochrome-obsessed Copenhagen.

Armed with degrees in art history (Potts) and fashion design and tailoring (Saks), they made the coat, and began adding dresses, knits, denim and shirts to the mix as the seasons went on.

“Since the beginning it’s been such a personal story for us and we’ve been designing styles basically for ourselves that we want to wear every day,” says Saks. “We’ve also evolved as women and changed our own style, and it’s a reflection of where we are in life.”

Copenhagen forms a core part of that visual language, first and foremost through the practical but often-hidden pockets, key rings and leather Airpod holders informed by a life spent cycling the Danish capital’s cobbled streets.

Fuse that sportiness with retro-feminine silhouettes, classic tailoring and comfortable essentials, and you have learned the Saks Potts alphabet.

A decade on, the brand has reached an ever growing audience, with fans from New York to Seoul, South Korea, clamouring for shearling coats and halter-neck dresses from the arbiters of Scandi cool.

“We [see] mothers and daughters come in to the shop to find outerwear to share,” says Saks. “Our age group goes from teenage girls to 70-year-old women, and we also have couples coming in and sharing jeans.”

The duo have also managed to build a 20-strong team of people who live and breathe the brand; their offices, tucked away just behind the boutique, are often a blur of Salma jeans and William shirts worn with personal flair.

“What we like the most is to do something unconventional every time,” says Potts, who thinks the most interesting personal style is often a cocktail of influences. She also refuses to take the looks too seriously. “For me there’s a little bit of bad taste – but we love to do that when we style the clothes.”

Having loved the paparazzi images on the brand’s autumn/winter 2024 mood board the first time around, the designer is adamant that “nothing is original”.

“Now we’re looking at mood-board pictures I had on my wall when I was in high school. That’s so weird. Five years ago, I wouldn’t have liked it – that’s fashion,” she says, adding that her starting point for a collection is always the archives.

“My best tip is if you have a specific era or time you are attracted to, go deeper.”