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Beware the toxic ex who comes calling to have a date for the holiday season but may easily discard you again. Experts explain how to avoid potential heartbreak. Photo: Shutterstock

Is a toxic ex love bombing you this season? It could be a case of ‘winter coating’

  • ‘We get lazy in the winter, and it’s comfortable to have somebody right here with you without having to go hunting for someone new,’ a relationship expert says
  • Reaching back out to an ex is a popular, often convenient option – but it can be hurtful and damaging. Here is what to watch for
USA TODAY

It is that time of the year again: cuffing season.

As the temperature drops and the holidays roll in, the search for a temporary cuddle buddy begins. But this season, relationship experts are warning about another toxic, seasonal dating trend on the rise.

It is called “winter coating” and has over 300,000 views on social media platform TikTok. The trend involves rekindling a relationship with an ex during the winter only to discard them, like a coat, in the spring. Often it is to escape loneliness and get through the cold, dark months.

“We get lazy in the winter, and it’s comfortable to have somebody right here with you without having to go hunting for someone new,” explains Susan Winter, a relationship expert based in New York. It does not help that single people feel pressure from family members and friends to be partnered at holiday gatherings.

Reaching back out to an ex is a popular, often convenient option – but experts warn it can be hurtful and damaging.

“People break up for very strong reasons, and if those reasons haven’t been addressed or corrected, you’ll be walking back into the same emotional chaos that you left,” Winter says.

Winter coating is not a new phenomenon, but it is especially tempting this year.

“With the current state of inflation and the economy, people are going on [fewer] dates,” says Elizabeth Fedrick, a licensed professional counsellor in the US state of Arizona.

They’re not meeting as many new people because of these price increases, so it’s much easier to find someone you’ve already established a connection with and say, ‘Want to come over?’ versus feeling like you have to be formal and go on a first date.”
Elizabeth Fedrick is a licensed professional counsellor in the US state of Arizona. Photo: Elizabeth Fedrick

Unlike with “hoovering”, a manipulation tactic used to suck a person back into a toxic relationship, exes who winter coat are typically not ill-intentioned. But, in comparison to someone who truly wants a worthwhile relationship, a winter coater “won’t qualify why they’re back”.

“They’ll seduce you and pay attention to you without addressing the break-up, because they don’t want to deal with having been responsible,” Winter says. “They just want what they need for that time period, and as a result you’ll see them being reluctant to talk about the past, of why you broke up or how it affected you.”

Other common signs to look out for include love bombing, or demonstrations of attention and affection, contacting you out of the blue, fixating on physical intimacy over an emotional connection and avoiding conversations about the past or future.
Winter coating is not a new phenomenon, but it is especially tempting this year. Photo: Shutterstock
Have an honest conversation about your intentions, as well as what went wrong the first time and what has changed. Photo: Shutterstock
“They put very little effort toward the emotional needs of their partner, and as a result they’re typically disconnected or aloof,” Fedrick adds. “You have to ask yourself, ‘are they actually putting effort toward the relationship? Toward what went wrong the first time?’”

Winter coating seems relatively harmless, but this seasonal romance and nostalgia can be hurtful. If you are not on the same page about the relationship, experts warn it can lead to more heartbreak.

“It can feel manipulative, and it can feel confusing,” Fedrick says. That is why she suggests an honest conversation about your intentions – as well as what went wrong the first time and what has changed.

Winter coating seems relatively harmless, but this seasonal romance and nostalgia can be hurtful. Photo: Shutterstock

“Be vigilant as to why this is happening,” Winter advises. “Is it temporary or do I really see a change in their behaviour? Is there an honest apology? Have they taken responsibility for their part of the actions? Are they really getting back together with me?”

Communication is key, so Winter suggests setting boundaries. “Don’t be afraid to be direct and ask, ‘Are you winter coating me?’”

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