Despite US-China decoupling talk, Chinese businesses are flourishing in America
- There is a growing number of Chinese companies and Chinese-run businesses in the US, particularly smaller ones that operate under the radar
- Despite the immense challenges, Chinese companies have adapted and found the space to operate in the US
Despite the staggering number of Chinese companies operating around the world in nearly every imaginable industry, there is still the perception that geopolitical tensions and protectionist policies have made it nearly impossible for Chinese companies to do business in the United States.
Most industrial and technological sectors as well as consumer product industries have significant numbers of Chinese companies active globally. Go to any industry trade fair in the US and you’ll quickly see that Chinese companies are getting close to having a majority presence.
Another consistency (unfortunately, in my view) is the perceived need for them to minimise their “Chinese-ness”. Whereas many American and global brands tell their story, these Chinese companies feel the need to say as little as possible on that front to avoid suspicion and undue accusations.
Almost everyone I speak to in business both in China and the US just wants to do business. But in today’s political climate, it doesn’t take much for political opposition or a competitor to make accusations of Chinese government affiliation, putting your company at a steep disadvantage.
Despite the adversity and ofttimes outright discrimination, more companies are finding the secret sauce to success in the US market – keep your head down, localise operations and sever as many ties as possible to a home office in China, deliver quality products at speed and competitive prices, and adopt international branding and messaging.
I would also suggest that more Chinese companies in the US be open and engage with the media, shaping your own narrative before it is shaped for you.
This might account for the figures showing declining foreign direct investment and employment figures for Chinese companies in the US. While multinational corporations might be shrinking, small, under-the-radar businesses or Chinese-run businesses that operate like American companies are increasing. This makes for more competition, better products and better prices for the American consumer.
While geopolitics and economics are often intertwined and interdependent, most of the time, people just want to make friends and do business. Thankfully that is still the case in the world’s two largest economies. Despite the immense challenges, now is still the best time for Chinese businesses in the US.
Chris Pereira is the founder and CEO of North American Ecosystem Institute, a communications and business consulting group