What do the former UK homes of Tim Burton, Rihanna, Jay-Z have in common? They are all sought after by Hong Kong buyers
- Astute investors from Hong Kong see them as a sound investment whose resale value will be boosted by their celebrity associations, according to property agency Aston Chase
- A-list stars can lift the asking price by up to 10 per cent, and their association can generate worldwide exposure in the media
A-list celebrities lend the most cachet to a property and can lift the asking price by up to 10 per cent. Their association can also generate worldwide exposure in the media.
Aston Chase recently sold a Hong Kong buyer a top floor residence at the Corinthia Hotel, which has been used over the years for exclusive events and stays by guests including American music stars Jay-Z and Rihanna. The £10.75 million penthouse flat has a floor area of 3,703 square feet and is part of the Corinthia Residences, which connects directly to the hotel in the Whitehall area of London.
A newly refurbished three-bedroom duplex residence at Portland Place that was formerly the London residence of Sir Carl Meyer, chairman of De Beers diamonds and jewellers, was also sold to a Hong Kong family for £4.4 million, the agency said.
“We have had several inquiries from Hong Kong buyers for Eglon House,” said Howard Kayman, associate director at Aston Chase. “All of them have been families with several children, with the buyers wanting a large family house with plenty of bedroom suites, and also facilities, which Eglon House offers, where the head of the family can work from home and run their business.”
A penthouse in the prestigious One Hyde Park in Knightsbridge owned by Nick Candy is on the market with Knight Frank and Savills for £175 million. The 18,000 sq ft property with five bedrooms including the master suite is the flagship penthouse of the property tycoon.
It has a private spa and temperature-controlled wine room for 750 bottles.
“The Candy brand is recognised globally for its world-leading luxury interior design and unparalleled attention to detail,” Candy said in an emailed response to the Post. “This level of luxury and specification has always appealed to ultra-high net worth Hong Kong and Chinese buyers who want the very best.”