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  • Li, who has more than 64 million followers on the Taobao live-streaming platform for merchants, also abruptly ended a session on Friday
  • Missed appearances will put pressure on Li, who has to make up for lost sales during the midyear 618 online retail festival

Japanese virtual YouTubers can earn over US$1 million a year from fans who consider them as family, spending big money and dedicating hours of their day to their idols

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China’s cyberspace watchdog, tax authority and market regulator have tightened regulations on live streaming, including stricter rules on income reporting that will make it harder for live-streamers to avoid paying tax.

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Accounts for Zhu Chenhui and Lin Shanshan were wiped from platforms like Taobao and Douyin weeks after the live-streamers were fined for tax evasion.

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Live-streaming service Twitch will ban users for offences such as hate-group membership that occur entirely away from the site in a new approach to moderating the platform.

Independent bookstores try live streaming on platforms like Taobao to reach out to readers, but many hope this will be temporary

Huya is a popular game-centric live-streaming platform in China known for its strong presence in mobile esports. Backed by YY and Tencent, Huya is the main competitor to Douyu.