after

applicationIds

count

entityId

opinionAndColumnArticleTypeIds

scmpPlusPaywallTypeIds

sponsorArticleQueueName

superTopicQueueName

topicPageQuery

filter

topic

types

advertZone

sponsor

entityUuid

name

urlAlias

hooksUseDynamicMetaTags

topicContentListTopic

topicTopicPageTopic

topicContentListOpinion

topicHeaderTopic

topicSeoTopic

topicContentListTopicSuperTopicQueueQuery

topicSponsorArticlesQueueQuery

queue

query topicPageQuery(
  $entityId: String!
  $superTopicQueueName: String!
  $sponsorArticleQueueName: String!
  $applicationIds: [String]
  $opinionAndColumnArticleTypeIds: [String]
  $after: String
  $count: Int = 30
  $scmpPlusPaywallTypeIds: [String]
) {
  topic(filter: {entityId: $entityId}) {
    entityId
    types
    advertZone
    sponsor {
      __typename
      id
      name
    }
    entityUuid
    name
    urlAlias
    ...hooksUseDynamicMetaTags
    ...topicContentListTopic_37cYa4
    ...topicTopicPageTopic_37cYa4
    ...topicContentListOpinion_1li8Oi
    ...topicHeaderTopic
    ...topicSeoTopic
    id
  }
  ...topicContentListTopicSuperTopicQueueQuery_1LY7E3
  ...topicSponsorArticlesQueueQuery_3wOIuE
}

fragment articleCommentArticle on Article {
  ...entityLink
  commentCount
  entityId
}

fragment authorAvatarAuthor on Author {
  ...entityLink
  entityId
  entityUuid
  name
  types
  image(filter: {type: AUTHOR_IMAGE}) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
  entityUuid
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment cardContentItemContent on Content {
  __isContent: __typename
  ...entityLink
  ...hooksContentItemProvidersContent_OTHnZ
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentActionBarContent on Content {
  __isContent: __typename
  entityId
  createdDate
  updatedDate
  publishedDate
  urlAlias
  ...articleCommentArticle
  ... on Article {
    hasVideoContent
  }
}

fragment contentAuthorLinkContent on Content {
  __isContent: __typename
  authors {
    entityId
    entityUuid
    name
    ...entityLink
    id
  }
  ...hooksContentHelperContent
}

fragment contentCoverImageContent_1xBWgh on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
    size80x80: style(filter: {style: "80x80"}) {
      url
    }
  }
}

fragment contentCoverImageContent_4u0lgy on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_k9V6u on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentLiveTagContent on Article {
  ...helpersCheckHasLiveTagArticle
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentSummaryContent on Content {
  __isContent: __typename
  __typename
  summary {
    text
  }
}

fragment contentTopicLinkContent on Content {
  __isContent: __typename
  topics {
    urlAlias
    ...entityLink
    ...topicLinkTopic
    id
  }
}

fragment contentTopicLinkSuperTopic on Topic {
  ...topicCheckSuperTopic
  urlAlias
  relatedLink {
    url
  }
}

fragment entityFollowButtonBase on Base {
  __isBase: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on Base {
  __isBase: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment helpersAppBarVariantBase on Base {
  __isBase: __typename
  ...helpersCheckIsLongReadArticle
  ...helpersCheckIsMorningStudioArticle
  ...helpersCheckIsPhotoEssayArticle
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
  ...helpersCheckIsPlusPage
}

fragment helpersApplicationBase on Base {
  __isBase: __typename
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPlusPage
}

fragment helpersCheckHasLiveTagArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsLongReadArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsMorningStudioArticle on Article {
  sponsorType
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPhotoEssayArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPlusArticle on Article {
  paywallTypes {
    entityUuid
    id
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostiesArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesPage on Page {
  urlAlias
}

fragment helpersCheckIsStyleArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksContentItemProvidersContent_25rCAk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentHeadlineContent
  ...contentSummaryContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_4yR8km on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_1xBWgh
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksContentItemProvidersContent_OTHnZ on Content {
  __isContent: __typename
  ...contentCoverImageContent_4u0lgy
  ...contentHeadlineContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_i8nfk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentAuthorLinkContent
  ...contentCoverImageContent_k9V6u
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSubHeadlineContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksUseDeepLinkTagsBase on Base {
  __isBase: __typename
  __typename
  urlAlias
  entityId
}

fragment hooksUseDynamicMetaTags on DynamicMetaTags {
  __isDynamicMetaTags: __typename
  metatags {
    key
    value
  }
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment opinionContentItemContent on Content {
  __isContent: __typename
  ...hooksContentHelperContent
  ...entityLink
  authors {
    entityId
    ...authorAvatarAuthor
    ...authorNameAuthor
    id
  }
  ...hooksContentItemProvidersContent_25rCAk
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment primaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_i8nfk
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment secondaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_4yR8km
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment topicCheckSuperTopic on Topic {
  types
}

fragment topicContentListOpinion_1li8Oi on Topic {
  latestOpinions: contents(first: 10, filter: {applicationIds: $applicationIds, articleTypeIds: $opinionAndColumnArticleTypeIds}, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...opinionContentItemContent
        id
      }
    }
  }
  entityId
}

fragment topicContentListTopicSuperTopicQueueQuery_1LY7E3 on Query {
  topic(filter: {entityId: $entityId}) {
    ...topicCheckSuperTopic
    ...contentTopicLinkSuperTopic
    id
  }
  superTopicQueue: queue(filter: {name: $superTopicQueueName}) {
    items(first: 10) {
      edges {
        node {
          __typename
          ...primaryContentItemContent
          ...secondaryContentItemContent
          ... on Content {
            __isContent: __typename
            entityId
          }
          ... on Article {
            types {
              value {
                entityUuid
                id
              }
            }
          }
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment topicContentListTopic_37cYa4 on Topic {
  contents(after: $after, first: $count, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...primaryContentItemContent
        ...secondaryContentItemContent
        ... on Article {
          types {
            value {
              entityUuid
              id
            }
          }
        }
        id
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  relatedNewsletters {
    entityId
    name
    alternativeName
    summary {
      text
    }
    homepageDescription {
      text
    }
    id
  }
  entityId
  advertZone
  id
}

fragment topicHeaderRelatedLinksTopic on Topic {
  relatedLink {
    title
    url
  }
}

fragment topicHeaderTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  description {
    html
  }
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    alt
    title
    style(filter: {style: "118x118"}) {
      url
    }
  }
  breakoutImage: image(type: BREAKOUT) {
    alt
    title
    style(filter: {style: "2000x792"}) {
      url
    }
  }
  breakoutSponsorImage: image(type: BREAKOUT_SPONSOR) {
    alt
    title
    style(filter: {style: "1560x218"}) {
      url
    }
  }
  name
  sponsor {
    ...sponsorTagSponsor
    id
  }
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
}

fragment topicSeoTopic on Topic {
  name
  description {
    text
  }
  urlAlias
  metaDescription
  ...hooksUseDeepLinkTagsBase
  ...hooksUseDynamicMetaTags
}

fragment topicSponsorArticlesQueueQuery_3wOIuE on Query {
  sponsorArticlesQueue: queue(filter: {name: $sponsorArticleQueueName}) {
    items(first: 20) {
      edges {
        node {
          __typename
          ... on Base {
            __isBase: __typename
            entityId
          }
          ...cardContentItemContent
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment topicTopicPageTopic_37cYa4 on Topic {
  contents(after: $after, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, first: $count, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      __typename
      cursor
      node {
        __typename
        id
      }
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  id
}

fragment videoDurationOverlayVideo on Video {
  duration
}


relatedNewsletters

relatedLink

description

image

metaDescription

items

Another Season of Accolades

[Sponsored Article] The highly regarded program and academic excellence at the HKUST Business School have received recurrent recognitions in major international rankings.


Shaping the Future of Chinese Family Business

[Sponsored Article] The huge contribution family businesses make to the global economy doesn’t always get the level of attention it deserves. From Ford and Walmart in the US to Volkswagen and BMW in Germany, many world-renowned brand names are the public face of such enterprises.


BizInsight@HKUST Forum Examines the Future of Chinese Family Businesses

[Sponsored Article] In mid-September, a distinguished array of speakers shared their insights with a packed ballroom at a hotel in Hong Kong. Highlights of the forum were a donation renewal ceremony recognizing the Tanoto Foundation’s continued support for HKUST Business School’s Tanoto Center for Asian Family Business and Entrepreneurship Studies, and a thought-provoking presentation followed by a panel discussion.


The Outward-looking Family Philanthropy

[Sponsored Article] Since Mr Sukanto Tanoto founded RGE in Indonesia in 1973, the business has grown into an international resource-based group of companies with assets exceeding US$18 billion and a workforce of over 60,000. Alongside the development of the business, Mr Tanoto has been very keen that he, and the members of his family, actively give something back - both to the communities his companies operate in and to the wider society.


Evolution: Putting a Premium on Collective Happiness

[Sponsored Article] Lee Kum Kee was founded in Nanshui, Zhuhai, Guangdong in 1888 and its Chinese-style sauces have gone on to sell around the world. In response to diverse aspirations of individual family members, the decision was made in 1992 to evolve the business into a holding company that places an emphasis on a governance structure, and a modus operandi, that aim to maximize harmony within the family.


Taking Transgenerational Entrepreneurship into the Digital Age

[Sponsored Article] With the launch of the MaBelle jewelry store chain more than two decades ago, Mr Max Ma opened up a whole new market for the Lee Heng Diamond Group founded by his father. Now Mr Theodore Ma, Max’s son, is expanding the family’s engagement with  the innovations beyond the family business  through CoCoon, an entrepreneurship network he co-founded in 2012.


Putting Succession into Perspective

[Sponsored Article] Dr Hans Michael Jebsen, Chairman of Jebsen and Co, can look back on a company history that has seen the family-owned trading group navigate extremely stormy political times, along with economic choppy waters. It’s with this perspective, in which survival has sometimes been a more pressing issue than succession planning, that he views the process of passing on the baton of leadership.


Family Affairs: Common Threads of Four Family Business Leaders

[Sponsored Article] Family business is a catch-all term covering enterprises that vary widely in size, generation and purpose. They may also be organized around a range of governance and management structures. The balance between ownership and management, and the degree to which individual family members are involved, may differ. Meanwhile, the relative value and weighting assigned to family interests and business interests is probably unique in each case. But along with the differences there are, of course, common threads in their practices and philosophies.


Succession and Innovation: A Comparative Study between Chinese and Jewish Family Businesses

[Sponsored Article] Overseas Chinese and Jewish diaspora are often seen as manipulative outsiders in their host countries. However, compared to the 40 million overseas Chinese, the 14 million Jewish diaspora have greater influence, directly or indirectly, on the global economy. The Tanoto Center for Asian Family Business and Entrepreneurship Studies at HKUST, under the leadership of the author, explores how the overseas Chinese can learn from the Jewish diaspora in the areas of succession and innovation in family businesses.


The Consequence of Family Succession on Firm Performance

[Sponsored Article] When heirs take the helm of the family business, it’s bad news for key employees striving for promotion. But is it also bad news for the firm?


Popularity of Family Business

[Sponsored Article] Family businesses, those owned and/or managed by a family, are probably the most popular form of corporate governance in the world. More specifically, in most countries, many public firms, including renowned large ones, remain under the control of families. This phenomenon appears to be more pronounced in East Asia. Even in advanced countries such as the US, family ownership is observed in many firms in the S&P 500 index.


Transformation and Upgrading: Learning from Leading Mainland Chinese Family Businesses

[Sponsored Article] Family businesses have sprung up in mainland China since the 1978 reform and opening up policy and, over the years, have become the most significant sector among privately-owned enterprises. It is estimated that family businesses contribute 70 per cent of national GDP - and employ 75 per cent of the nation’s workforce. Over 85 per cent of the private sector consists of family firms, generating about half of tax income in 2016.


Harilela Enterprises: Passing the Torch in a Family Business 

In 2008, the then head of Harilela Enterprises, Dr Hari Harilela, was in his 80s and pondering how to ensure a smooth succession that would eventually place Aron, his only son, at the head of the business and the family.


Answering Business Challenges through Technological Innovations

[Sponsored Article] As information becomes increasingly strategic for organizations, ensuring the long-term success of an enterprise requires not just pure business knowledge or technology skills, but a combination of both. Future game changers will be those who reimagine ways to transform their business while offering differentiated customer experiences by making creative use of emerging technologies.


Awards Recognize Teaching Excellence

[Sponsored Article] Since the primary mission of the HKUST Business School is to advance learning through teaching and research, those involved are always keen to celebrate the success of faculty members.


The Broadway Show vs The Disneyland Meal: Different Scenarios for Selling in Advance

[Sponsored Article] Selling a product before a consumer will actually use it can benefit both sellers and consumers. It helps sellers to plan ahead and reduce demand variability. And for consumers, they can ensure they will get the product, possibly at a lower price.


Can the Second Mouse Get the Cheese?

[Sponsored Article] “The early bird may get the worm, but the second mouse gets the cheese”; this quote, attributed to comedian Steven Wright and an extension on an old proverb, neatly applies to the experience of firms attempting to enter new overseas markets. Early entrants are at a disadvantage as their inexperience leads to mistakes and even failure; but can later entrants learn and benefit from their predecessors’ experiences?


GAAP Versus Street Earnings：The Role of Accounting Conservatism

[Sponsored Article] There has been a lively discussion recently within the financial world on ways in which company earnings are reported; in other words, what are the merits and otherwise of GAAP versus “Street” earnings?  GAAP provides uniformity through the application of standardized “generally accepted accounting principles” developed by the Financial Accounting and Standards Board. However, analysts, along with investors, managers and financial media, consider that GAAP earnings do not necessarily reflect a company’s core performance. Therefore, the numbers are adjusted to exclude transitory income-reducing items; the resulting Street earnings are increasingly being used in companies’ press releases and in analysts’ reports.


Learning from Experience, Simply

[Sponsored Article] How do consumers learn from their consumption experience? Imagine new parents have to shop for diapers for the first time, with little prior knowledge. As they find out more about different brands in the following weeks and months through experience, they face a “strategic” choice. In other words, they can “exploit” their knowledge and select the most appealing brand. They can also “explore” further, which may entail sampling a currently less-than-ideal-brand, so they can make a more informed decision in the future.


No Internet, No Service? How Enforced Online Migration Affects Business

[Sponsored Article] All over the world, businesses and governments are aggressively steering consumers away from counter and telephone towards online service. In 2011, the state of Florida enacted a law that required application for unemployment benefit through the internet, an online skills test, and regular reports on search for work. [At time of publication] German airline, Lufthansa, charges American customers more for bookings through its call center than those through its website, while the airline’s British reservations center charges for incoming calls. In Massachusetts, Bank of America charges a fee in any month that eBanking checking account customers use a (human) teller or request a paper statement. How would such migration to online service affect consumers?


Breaking Up: the Effect on Venture Capital Syndicates

[Sponsored Article] The venture capital (VC) industry plays an important role in supporting entrepreneurship and innovations in a range of industries. It functions as a gatekeeper, selecting promising new ventures for continued investment and support. It also serves as an intermediary, linking capital providers—large institutions such as endowments, foundations, and pension funds—with young, nonpublic companies that need funds. These young companies potentially can return the investment many times over in the case of an initial public offering or an acquisition by an established industry actor. VCs can also provide significant nonfinancial support for their portfolio companies, including strategic guidance and direction, connections with prospective customers, suppliers, alliance partners, or acquirers, as well as signaling the value of the portfolio company in the larger marketplace.


Improved Understanding of Market Efficiency

[Sponsored Article] A one-off event provided HKUST researchers with an unparalleled opportunity to investigate a “hot topic” related to stock markets: post-earnings announcement drift, or PEAD. It is defined as a significantly positive relation between currently announced earnings “surprises” (when results are above or below expectations) and subsequent stock returns. What drives PEAD? What is it correlated with? Why is it stronger for some firms and not others? Why does it not even appear to exist in some countries?


New Search-and-Choice Model Improves Understanding of Online Shopping

[Sponsored Article] “Consumers that viewed item j also viewed items j.” Anyone who regularly shops at popular online sites such as Amazon.com, Target.com and Staples.com, will be familiar with this feature, along with “consumers that viewed item j ultimately purchased items j”. Availability of such online consumer data provides new ways for marketers to better understand consumer decisions in a variety of product categories and to use them for better decision making.
