Jackie Chan’s live show on Kuaishou attracts record bookings as short video apps continue to grab views in China
- Chan’s Kuaishou show will feature a mix of activities including singing, chat and games
- Kuaishou, Douyin and WeChat’s Channels are increasingly attractive platforms for influencers and advertisers amid growing popularity
Hong Kong martial artist and movie legend Jackie Chan’s second scheduled live-streaming show on Kuaishou, a rival to TikTok’s Chinese sister app Douyin, has racked up record viewer bookings, demonstrating the celebrity’s sustained appeal and the platform’s reach.
The popularity of short video as an entertainment medium on the mainland has meant that Douyin, Kuaishou, and WeChat’s Channels are increasingly attractive platforms for influencers and advertisers alike. WeChat is owned by Tencent Holdings.
Chan’s next live-streaming show, scheduled for Saturday evening, has seen 10 million viewers “book” a slot to watch the session, according to data displayed by the Kuaishou app on Tuesday morning.
Chan’s show will feature a mix of activities including singing, chat and trivial games, according to Kuaishou.
69-year-old Chan has published 46 short videos on his Kuaishou account, featuring him giving Lunar New Year wishes to users, showcasing his pet dogs and teaching martial art strikes. The videos have garnered over 65.3 million followers and more than 140 million likes.
Over on ByteDance’s Douyin, big celebrity names to sign up include Hong Kong actor and singer Andy Lau and actress Maggie Cheung. Lau has gained over almost 75 million followers on the platform with his 85 videos. Cheung, on the other hand, has posted five videos with more than 1.4 million likes.
Deep-pocketed Tencent, the world’s biggest video-games publisher by revenue, has continued to invest in Channels despite some early setbacks.
