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(L-R) Manu Melwani, David Bowie and Sham Melwani in a photo hanging at Sam’s Tailors in Tsim Sha Tsui. Photo: Jonathan Wong

David Bowie’s tailor: a Hong Kong icon fit for a prince, presidents and the Thin White Duke

Meet the Tsim Sha Tsui tailor who stocked David Bowie’s wardrobe for 32 years

David Bowie
Daniel Moss

When David Bowie walked into the Tsim Sha Tsui shop of Sam’s Tailors, current owner Manu Melwani had no idea who this thin young man with a shock of blonde hair was, but his other customers did.

“We thought he was something,” Melwani said.

“Later on he was putting some suits on order, and people were looking.” he said, “I said ‘who’s this person?’ They say ‘he’s David Bowie, he’s a well known singer’.

The singer, at the early peak of his career and about to play his most lucrative performance by 1983 at the Hong Kong coliseum, chose silk suits in purple, pink, white and black for his performance.

“Young, nice tapered suits with short jacket, and slim trousers,” Melwani, who as a 27-year-old tailor working with his father was measuring up the megastar, said. “He wore it, because we had to make it in 24 hours for it to be on the stage.”

READ MORE: The many transformations of David Bowie

Manu said he was invited to the show.

It was the start of a long relationship; Bowie visited the small shop in the Burlington Arcade, TST again in 2004 — “he needed some good shirts ... white shirts, and black,” he said.

At other times Melwani would fly to New York to measure up Bowie for new shirts and suits during the tailor’s annual roadshows, they even spoke about a clothing line, he said.

Manu Melwani. Photo: SCMP Pictures

“He was always exactly the same [measurements],” he said. “He knew what he wanted for materials and he use to tell me ‘look, bring these samples’ and I took them. I was in his place [office] for no more than 15 to 18 minutes.”

“He knew what he wanted, and what he wanted to replace.”

FREE DOWNLOAD: David Bowie’s fashion changes (PDF)

Upon hearing of the death of his client of 32 years in the news on Monday, Melwani said he was shocked.

“He never talked about his sickness, or anything to anybody,” he said, adding he hadn’t seen the musician for about two-and-a-half years.

Bowie’s death came after an 18-month battle with cancer. He was 69.

“It was a big shock for me when I heard the news ... yesterday,” he said.

Sam’s Tailors: a legacy

Mr Sam Senior (left) and Mr Sam Junior (Manu Melwani) posing outside their shop in 1984. The quality products of the shop are known to the rich and famous from dukes and earls to political figures around the world. Photo: SCMP Pictures
Opened 1957, the little TST shop floor, surrounded in bolts of fine material, is a business handed down from father to son. They have made suits for many men and women (7 per cent of his clientele were women in 1998), and in a South China Morning Post story from 1984 the elder Sam, Manu’s father, explained his business at the time employed 42 people in the shop and at two workshops nearby. “I am a tailor and I believe I have to be on-the-spot giving attention, a bit like a doctor.”

That tradition is carried on through Manu who says he spends his time in the shop to make sure quality continues. “Anybody comes to me to make clothes for them, I do it for them. They’re spending the money in my shop, I treat everybody well.”

The people who visit Sam’s

Melwani points to the portrait, now more than 30 years old, of David Bowie with his tailors.
“As a tailor, I keep it confidential,” the tailor says, but his reputation precedes him. Among his clients are the best known people in the world, “I treat them like a friendship.” According to articles in the Post he has also made clothes for:

Nelson Mandela

Pink Floyd frontman Roger Waters

George W. Bush

George H.W. Bush

Bill Clinton

Ronald Reagan

Former Australian prime minister Bob Hawke

Elton John

John McEnroe

Pierce Brosnan

Margaret Thatcher

Angela Merkel

The Duchess of York Sarah Ferguson

Prince Charles

Colin Powell

Fashion designer Karl Lagerfeld

And Georgio Armani was “just looking around”

And there were, obviously, plenty more.

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