Style Edit: Rimowa expands its Never Still range with two new additions in navy blue – a sleek briefcase and flat pouch perfect for business travellers

Nov 6 , 2023

A close-up shot of Rimowa’s new Never Still briefcase in action. Photos: Handout

If you haven’t heard of luxury travel brand Rimowa’s Never Still campaign, you’ve most definitely seen the famous faces representing it, splashed across billboards in every major city around the world. The German maison, which joined luxury goods powerhouse LVMH back in 2017, recently introduced Formula One champion Lewis Hamilton, football sensation Kylian Mbappé and Blackpink vocalist Rosé as its latest campaign stars, each with their own personal stories to tell about finding a place to call home when you’re always on the move.

The brand’s latest expansion of the Never Still range further explores this narrative, with exciting innovations which are made for those who want to feel comfortable on the go. Crafted from full-grain leather and durable canvas in a timeless shade of navy blue, these new additions reflect Rimowa’s 125 years of heritage and history, an ongoing quest to make luxury travel accessible for everyone with its penchant for stylish, lasting practicality.

The Rimowa Never Still briefcase comes with an adjustable, removable and comfortable travel strap

Take the newest iteration of the Never Still briefcase, for example, which is made for safety and simplicity. There’s a trendy travel strap that you can sling across your shoulders or across the handle of your suitcase, emblazoned with the coordinates of Rimowa’s home city of Cologne. An interior padded pocket, perfect for housing a laptop, also caters to everyday business travellers.

The slimmer Rimowa Never Still flat pouch can fit a laptop and plenty of other travel essentials

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With similar design cues but a much slimmer silhouette, the Never Still flat pouch is the perfect companion for keeping travel essentials easily accessible at all times. The pouch is large enough to fit a laptop up to 40cm (16 inches) long, and can also store countless travel accessories in the interior zipped compartment. The pouch comes with a travel strap of its own which you can slip on and off the wrist or latch onto your suitcase.

The pouch’s travel strap, stamped with the coordinates of Rimowa’s home city of Cologne, can fit snugly over the handle of your suitcase

True to Rimowa’s signature style, both new additions embody sleek contemporary design down to the most meticulous detail. Silver zippers and embellishments, paired with black leather, exude effortless cool, making these the perfect accessories for any jet-setter’s wardrobe. It’s easy to recognise a Rimowa traveller no matter where you are; just like the brand itself, these seasoned travellers have full confidence in who they are and where they’re going.

Sleek, elegant and timeless, Rimowa’s renowned design codes are on full display through the new additions to its Never Still range

Just like the adventurer who never rests in their desire for new places and knowledge, Rimowa remains never still in its campaign to make inroads in the realm of luxury travel.

Discover the new additions to the Never Still range in selected Rimowa stores across Hong Kong and Macau.

Style Edit

Fresh off a new campaign starring Lewis Hamilton, Kylian Mbappé and Blackpink’s Rosé, the LVMH brand is back with fresh iterations of items from its Never Still range
The new versions of the Never Still briefcase and flat pouch come with exciting innovations such as a trendy travel strap stamped with the coordinates of Rimowa’s home city, Cologne