Style Edit: Shanghai Tang’s ‘Source of Strength’ SS 2024 show at Milan Men’s Fashion Week – the Hong Kong-born brand celebrates Chinese elegance and traditional tea silk at Mudec museum
The unique museum show titled “Source of Strength” took inspiration from the symbiotic relationship between humans and nature. At Museo delle Culture, Milano (Mudec), the brand married tradition and innovation in looks ingrained with Chinese elegance.
Established in Hong Kong in 1994 by the late David Tang, Shanghai Tang’s roots trace back to a tailor shop dedicated to safeguarding Chinese traditional craftsmanship.
Over the past 30 years, the fashion house has established itself as a pioneer of preserving traditional Chinese handicrafts while modernising and reinterpreting the long history of tea silk.
The house’s fabric manipulation technique has deep connections to Chinese cultural heritage. Its 2024 spring/summer collection is filled with the idea of the “primitive”.
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The 2024 spring/summer collection, which draws inspiration from Chinese poet Li Bai’s work The Daunting Route into the Region of Shu, also used the Tucker pleats technique and sand washing to create natural textures on the garments. Completing the collection is the use of tea silks mixed with a touch of Shanghai Tang’s iconic fluorescent colours.
Adding gravitas to the “Source of Strength” show was the venue, Museo delle Culture, Milano (Mudec Museum) that blends culture, history and art.
Besides the striking fashion, attendees were also treated to live music, Michelin canapés at Mudec’s restaurant Bartolini, and a look at Shanghai Tang’s latest home collection “Crane Garden”.
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The 2024 spring/summer collection is particularly important as not only does 2024 mark the Chinese Year of the Dragon, it is also the 30th anniversary of Shanghai Tang. The collection is an ode to this significant year and further cements the fashion brand’s position as an Asian label showcasing Chinese cultural confidence on the international stage.
- On June 19, the luxury fashion house – founded by Hong Kong’s David Tang in 1994 – brought its traditional Chinese craftsmanship to the international stage at Milan Men’s Fashion Week
- Entitled ‘Source of Strength’, the collection takes inspiration from the relationship between humans and nature, and coincides with 2024’s Chinese Year of the Dragon and the brand’s 30th anniversary