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5 must-see brands at Milan Men’s Fashion Week 2023: from Prada exploring fluidity and King Charles’ ascension inspiring Charles Jeffrey Loverboy, to Dolce & Gabbana’s femininity and MCM’s Gen Z focus

Fashion designers Stefano Gabbana (left) and Domenico Dolce greet attendees at the end of the fashion show by Italian label Dolce & Gabbana from the men’s autumn/winter 2023-24 collection at the Milan Fashion Week, in Milan, Italy, on June 17. Photo: EPA-EFE

Milan Men’s Fashion Week just ended, taking place in the Italian capital of fashion from June 16 to 20.

Brands like Dolce & Gabbana, Prada, Charles Jeffrey Loverboy, Simon Cracker and luxury leather accessories maker MCM presented their latest collections, and while some emphasised quiet luxury, others went full-blown Romantic.
A model presents a creation for Prada men’s spring/summer 2024 fashion show as part of the Fashion Week in Milan, Italy, on June 18. Photo: AFP

Meanwhile, Prada deserves a mention simply for its original design of the showroom. The architecture shifts with every season, but never so fluidly as for spring/summer 2024 menswear. The collection Fluid Form was viewed through a wall of clear falling slime – a form of fluid architecture – that gathered on the metallic grate runway in piles of green foam. The moving architecture was a metaphor for a collection that was meant to express the fluidity of menswear.

Here are some highlights from the past weekend of Milan Fashion Week of mostly menswear runway shows for next spring and summer.

1. Dolce & Gabbana feminise menswear

A model presents a creation by Italian label Dolce & Gabbana from the men’s spring/summer 2024 collection during the Milan Fashion Week, in Milan, Italy, on June 17. Photo: EPA-EFE

Designers Domenico Dolce and Stefano Gabbana feminise the menswear silhouettes this season with tailoring tricks long deployed for women.

The wide-ranging collection of nearly 80 looks is a departure for the designing duo in any season, a play on quiet luxury. There are no prints, no colour and no bling. Instead, the focus is on shape and materials, with a neutral colour palette of black, white, camel and ivory.

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Designers Domenico Dolce and Stefano Gabbana feminise menswear for their spring/summer 2024 collection. Photo: EPA-EFE

Taffeta is ruched around the waist, creating a cummerbund effect but reminiscent of the duo’s provocative ruched dresses. Cottony tunics feature chest-baring deep-Vs and long, trailing sleeves. A sheer organza top and pants are prettily decorated with floral appliqués on the cuffs. Organza panels gave an ephemeral touch over trousers. Wide satiny trousers were paired with a form fitting mock polo neck, a look that would equally suit women.

Oversized jackets show Italian luxury fashion label Dolce & Gabbana’s prowess in tailoring. Photo: EPA-EFE

A series of oversized tailored jackets summarise the tailoring, with hourglass waistlines on long coats and ruched detailing on oversized puffers.

Booties and shoes that zipped up the back gave a futuristic edge to the looks, especially worn with ribbed long johns or briefs.

Deconstructed coats with sheer panels and vests from Dolce & Gabbana’s spring/summer 2024 menswear collection. Photo: EPA-EFE
Dolce & Gabbana filled the front row with celebrities including Machine Gun Kelly, Italy’s Blanco, South Korea’s Doyoung and Australian Luke Hemmings, each eliciting screams of adoration from fans as they arrived.

2. Prada explored fluidity

A model presents a creation for Prada men’s spring/summer 2024 fashion show as part of the Fashion Week in Milan, Italy, on June 18. Photo: AFP

Prada explores the fluidity of menswear through a 1940s workwear-tailored silhouette that is at the same time liberating.

Co-creative directors Miuccia Prada and Raf Simons said they were experimenting with the idea of a fluid architecture that animates the male form, never constricting. Think white shirts, mid-thigh shorts, black socks and thick-soled shiny loafers. The collection also includes jeans, blazers and raincoats, and the leather bags are soft.

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Mid-thigh shorts, black socks and shiny loafers are the building blocks of Prada’s spring/summer 2024 menswear collection. Photo: AFP

The textiles are super-light, allowing button-down shirts or jackets to be tucked neatly into shorts, which were gathered at the waist, emphasising an idealised male form: wide shoulders, narrow waist.

“We were very interested to see how we could liberate that, in the sense you had a lot of freedom to move,’’ Simons said.

Prada’s latest menswear collection featured fluid instead of constricting looks. Photo: AFP

Hawaiian-inspired prints of sci-fi dragons were curtained with a long fringe, creating motion. Pockets on a reporter’s vest are more decorative than utilitarian, the designers said. Looks were finished with moulded eyewear and headbands, conveying a kinetic energy.

3. Charles Jeffrey Loverboy proposes a new Carolean era

Scottish designer Charles Jeffrey’s spring/summer 2024 menswear collection saw tricorne hats paired with blazers and textured skirts. Photo: @charlesjeffreyloverboy/Instagram
Scottish designer Charles Jeffrey proposed a joyful Loverboy collection for a new Carolean era in Britain, driven by the people and inspired by the tumultuous season when King Charles ascended the throne amid political turmoil.
“I wanted to reclaim that space. I decided to do my own counterculture,” Jeffrey said backstage. “I looked at the previous Carolean era of the 17th century: the reformation of the monarchy, the opening of theatres, arts and culture, new Romanticism.”
Charles Jeffrey Loverboy’s kilts evoke the designer’s Scottish heritage. Photo: @charlesjeffreyloverboy/Instagram

Like the new Romantics, Jeffrey used costume “to depict euphoria, to depict a better life”.

The designer used Loverboy’s design codes of tartan, tailoring and knitwear, and combined them with what he called “joyful slapstick accessories”. They include a fanciful shield and sword decorated with classical figures, and tricorne hats adorned with scenes from Carolean theatre created with paper dolls.

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Charles Jeffrey Loverboy incorporated playful elements, like these red glasses, for spring/summer 2024. Photo: @charlesjeffreyloverboy/Instagram
Looks included fluorescent yellow bloomers, a maiden’s bustled dress with an AI-created floral pattern, a knight’s armour transposed on to athletic running gear, and a barrel dress created from fabric strips belted together. The brand’s leather claw shoes finished many looks.
Charles Jeffrey Loverboy’s latest collection is inspired by King Charles ascending the throne amid political turmoil. Photo: @charlesjeffreyloverboy/Instagram
“They are a depiction of what the Carolean era should be: free education, gay rights, women’s rights, free borders,” Jeffrey said backstage.

4. Simon Cracker challenges fashion with full upcycling

Designers Simone Botte (right) and Filippo Biraghi accept applause at the end of the Simon Cracker men’s and women’s spring/summer 2024 collection fashion show, presented in Milan, Italy, on June 18. Photo: AP

The upcycled, handcrafted artisanal brand Simon Cracker presented an irreverent and even chaotic collection dubbed “Theoretically” for that so-called moment when everything goes well.

Simon Cracker’s latest collection is called “Theoretically”, drawing inspiration from its punk ethos. Photo: AP
Simon Cracker embraces gender fluidity and is friendly to all body types, as seen in its runway models who are all friends of the brand. But its core identity is its punk ethos, embodying the spirit of Vivienne Westwood, and fully upcycled garments and accessories, each conceived and created by the brand’s founders – Simone Botte and Filippo Biraghi.
Simon Cracker uses upcycled materials and handicrafts all of its pieces. Photo: AP

This season “we used all the materials we didn’t love”, said Botte, plunging into a stock of chenille, Lycra and “nasty prints” that they had previously rejected.

Dresses were made out of men’s shirts. A quilted garment was turned into a funky bolero. Slip skirts were paired with painted button-down shirts decorated with fluorescent beads. Overcoats and T-shirts were treated with a solar printing process.

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This look from Simon Cracker’s “Theoretically” women’s and men’s spring/summer 2024 collection is a riot of playful colours and patterns. Photo: AP
Accessories were completely reworked: footwear is painted or covered with crocheted doilies or green tinsel. Handbags this season were decorated with dolls, including the short-lived Blythe doll that was imagined as a 1970s rival to the successful Barbie until her big-head scared children – but now, she found new life in Simon Cracker.

5. German luxury house MCM relaunches

German luxury leather accessories maker MCM used to boast fans like Princess Diana and Michael Jackson in the 1990s. Photo: AP
The German luxury leather accessories maker MCM, once associated with travel bags for the jet set, is relaunching its product line with an eye on new consumers, from the logo-shy to Gen Z youth.
MCM enjoyed a heyday in the 1990s with fans like Princess Diana and Michael Jackson, followed in the 2000s with iconic moments like Beyoncé’s custom-branded corset and brief, or the belt bag sported by Billie Eilish.
MCM’s new Diamant bag comes in two sizes. Photo: AP

The brand is moving into smaller leather goods, treated canvas bags and accessories, and maxi bags with the new understated laurel motif. The new Diamant bag, featuring a pointed arch, can be carried as a clutch or cross-body bag, and also comes in an oversized version.

Bags, caps and more accessories are displayed at the MCM showroom as part of the spring/summer 2024 collection presented in Milan, Italy, on June 18. Photo: AP

The accessory line is also being expanded to sliders and trainers, also featuring the laurel logo, that signifies a move toward a quieter luxury. MCM is testing the apparel waters with travel-ready wrinkle-free garments, like a treated canvas miniskirt and jacket for her and varsity-style jacket for him.

As inflation has pushed up accessory prices in the luxury sector, MCM is keeping its prices under 2,000 euros (US$2,190). “It’s a sweet spot left by big luxury producers, who unfortunately had to increase prices,” said Sabine Brunner, MCM president and brand officer.

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  • Milan Men’s Fashion Week just ended – Dolce & Gabbana created a wide-ranging collection with looks that would equally suit women, while upcycling brand Simon Cracker embraced gender fluidity
  • Meanwhile, Prada paid homage to fluidity and MCM has eyes on Gen Z after counting Princess Diana and Michael Jackson as fans in its 1990s heyday