How Tom Holland makes and spends his millions: he’s the face of Prada, invests in Dogpound gym, splurges on Audis and Porsches – and is slated to earn big with the fourth Spider-Man film
Tom Holland’s life changed astronomically when he made his Marvel debut eight years ago.
Holland, 27, has since become one of the most recognisable and bankable young stars in Hollywood.
Here’s a breakdown of how the British actor makes and spends his money.
His Spider-Man performance
According to Variety, Holland’s asking price was less than US$1 million for his film roles pre-MCU. That all changed when he was cast as Marvel’s friendly neighbourhood Spider-Man.
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Holland made his debut as Spider-Man in the 2016 ensemble movie Captain America: Civil War, which earned more than US$1 billion worldwide. The following year, he starred in his first stand-alone superhero movie, Spider-Man: Homecoming. He returned for two more sequels, Spider-Man: Far From Home (2019) and Spider-Man: No Way Home (2021) – in addition to his appearances in the two aforementioned Avengers films.
According to Variety’s 2021 estimate, Holland could make anywhere from US$2 million to US$5 million for an indie film and from US$5 million to US$10 million for a leading role in a major studio film. He could command even more from a streamer: the magazine estimates he could rake in as much as US$20 million for a role if the streamer has “money to burn”.
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In addition to earning a hefty salary for his roles, the actor also gets bonuses based on how well Marvel films perform at the box office. As The White Lotus star Tom Hollander recently revealed during an appearance on Late Night With Seth Meyers, the Spider-Man actor was previously paid handsomely in seven-figure bonus checks.
According to Hollander, the accounting department at his agency mixed up him and Holland, and he accidentally received a hefty pay cheque meant for the Marvel star.
“It was an astonishing amount of money,” Hollander said. “It was not his salary. It was his first box-office bonus. Not the whole box-office bonus, the first one. And it was more money than I’d ever [seen]. It was a seven-figure sum.”
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His Non-Marvel projects
Holland starred in the films The Current War (2017), The Devil All the Time (2020), Chaos Walking (2021) and Cherry (2021). He also did voice work for Spies in Disguise (2019), Dolittle (2020) and Onward (2020).
More recently, he starred in and executive-produced the 2023 Apple TV+ miniseries The Crowded Room, based on Daniel Keyes’ biography The Minds of Billy Milligan.
Endorsements and brand commercials
In addition to being the face of Prada’s spring/summer 2022 menswear collection, Holland has also starred in a handful of commercials. He appeared in character as Peter Parker and Nathan Drake in separate commercials for Hyundai, in addition to an Audi ad timed to the release of Homecoming.
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You may have seen him in an ad for the video game series Final Fantasy, too.
Dogpound gym investor
In 2022, The Hollywood Reporter revealed that Holland joined the New York and Los Angeles-based gym as an investor. It’s unclear how much money was involved in the deal, but Dogpound told THR that the actor “will contribute his valuable insight into the strategy, expansion, and future partnerships”.
His West London house
Holland grew up in West London and still lives there with brothers Sam, a professional chef; Harry, an aspiring filmmaker; and drama school friends Harrison Osterfield and Tuwaine Barrett.
“We have the most timid version of what a frat house would be,” Holland said on the Smartless podcast in 2023. “We’re all obsessed with golf. We get early nights, and we’re on the tee early in the morning.”
“It’s a pretty harmonious experience,” he added. “Everyone does their bit, we look after the house.”
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Holland’s home is reportedly worth US$3 million and the two-year renovations cost seven figures.
The actor confirmed that the modifications concluded during his Smartless interview, telling co-hosts Jason Bateman, Will Arnett and Sean Hayes that the property has been expanded and there’s room for extra company.
Spending big on cars
Holland’s car collection includes a Porsche Taycan Turbo S, which costs around US$196,500, and a silver Audi that’s reportedly valued at US$125,000.
The fourth “Spider-Man” film
If Variety’s 2021 report is accurate, Holland’s next stand-alone Spidey payday could likely be eight figures.
- The star is part of 3 of the top 10 highest-grossing films of all time: Avengers: Endgame, Avengers: Infinity War and Spider-Man: No Way Home – which all made over US$1 billion
- Holland also makes money from commercials and ads for Hyundai and Audi, as well as the Final Fantasy video games, but still lives together with his brothers and school pals in West London