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Rene Bokhorst
Rene Bokhorst
René is the technical director at MediaMonks. He started out as a software engineer in the hi-tech and fintech industries, before reinventing his career by joining advertising. A veteran of VR since 2007, René's areas of expertise include human-technology interaction, scientific software and agile software development.

Extended reality – including AR and VR tech – has thrived in the business-to-business space by simplifying the customer decision journey and making it more engaging.